Bob Ottaway
Digital Media News
“Re-Positioning” Your Brand

“Re-Positioning” Your Brand

Most of you may find yourselves in a business that is at parity with its competitors. What should you do to differentiate your business in the minds of your prospective customers? MAKE SURE THAT YOU HAVE A DEFINED POSITION....
Developers
A Free Site Isn’t Really Free

A Free Site Isn’t Really Free

“You get what you pay for.” It’s a cliché, but it’s true; that’s why it’s a cliché. Here are some more: “Nothing in life is free”, and “If it seems too good to be true, then it probably is”....
Digital Marketing
The Importance of Social Media

The Importance of Social Media

We all know the Internet has forever changed the way a business sells a product or service to its customer, and one aspect of the digital world in particular is having a profound impact on brand recognition and lead...

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