When you set up your website and chose the hosting company you probably didn’t give it a second thought. That was then…this is now.
One of the most important factors in getting your site to Page One of Google…and where the money is…is how fast your site loads. This is an important factor in what Google calls PageRank. So, in brief:
- Look up where your site is hosted.
- Determine whether is on a dedicated server (it’s all yours) or a shared server (lots of other sites use the same server as you).
- If you are on a shared server, upgrade to a dedicated one. This avoids issues from other people’s sites that could cause yours to be slow, or even fail.
- Make sure it has sufficient memory too. Ask your SEO consultant or webmaster if you don’t know how much you need.
- Inquire as to 24/7 support. If your site is down, you might be out of business if you are online-only, so prompt support is important.
- Find out if your hosting company is doing anything to protect your site from security breaches that need patching. With thousands of customers coming to your site you also risk thousands of malware issues. Be proactive here.
- Determine if they have a program to always be looking for new security patches.
As you can see, your hosting is very important and should be reviewed now if you don’t know the answer to the questions above. If you’re spending $2,000 to $5,000/month on SEO and are on a slow server, you’re throwing money down the drain.
Onward and Upward!