OTT Media Buying
OTT is the newest way of watching television which has gained mass popularity in the past few years. OTT allows for more data-driven tracking of the performance of your ad with your target audience and gives you further insight into your target audience by being able to utilize their shopping and searching habits.
This new medium for delivering advertisements to your audience has become increasingly popular in recent years. As more and more people are looking to “cut the cord” with linear TV services, like broadcast or cable, advertising on OTT becomes a great option for businesses looking to get their brand recognition up.
As OTT gains popularity, there are also more streaming platforms and services coming onto the market which opens up for more OTT inventory, giving you endless opportunities for advertising.
Here at Ottaway Digital, we understand the importance of this and work with you to develop a data-driven strategy to place your ads in the best spot possible. Our goal is to get your message in front of your exact target audience for the best return on investment, so you know that you aren’t wasting your time and money.
What is OTT?
OTT or “over the top” is considered to be any media service that is delivered to you via the internet. This is something that is provided by OTT platforms such as Roku, Apple TV or Amazon Fire Stick. These platforms house streaming services for OTT content like Netflix, Hulu and Amazon Prime Video.
This means that you don’t need the typical cable box like you do for linear TV services. With streaming services, you don’t even need a TV if you don’t have one. Since these TV services are provided via the internet, you can stream movies and TV shows from your phone, tablet, computer and even gaming consoles. Essentially anything that can support an OTT app or platform, can stream OTT services.
Benefits of Advertising on OTT
As OTT is quickly becoming one of the most popular ways of viewing movies, news and TV shows these days, there can be a lot of benefits that come with advertising using this medium. With more data available to you regarding your audience that you are trying to advertise to and more ways to see how well your ad is performing, OTT offers businesses a great opportunity for a targeted reach that still relays your message to a large audience.
Since this service is connected to the internet it gives advertisers the ability to have access to data on a consumer’s searching and shopping habits, you can tailor your message to personalize it for your exact target audience for better viewer engagement. The ability to focus in on your specific audience also allows for precise targeting.
Ad spending on OTT ads has gone up significantly as advertisers are realizing the mass viewership of streaming services that has aggregated over the past few years. Those who are buying OTT ads understand that OTT devices and OTT video has become just as good of an opportunity for reaching a bigger audience as broadcast has always been.
Another benefit of OTT, which is something that is a benefit to any kind of video advertisements, is that video ads allow you to appeal to your audience both visually and audibly. With the ability to use both sound and visuals in video content it gives you the best chance of creating an engaging experience with your audience and creating a more likely situation for them now being able to recognize your brand.
Our OTT Media Buying Services
Here at Ottaway Digital, our goal is to place your ad in front of your target audience and get your brand and product or service out there. We use all of the latest metrics and data for OTT advertising to get the best understanding of your target audience, what they might be watching, and when they are watching it.
We have over 30 years of experience, so we know just how to find the best ad placements to advertise your business on OTT streaming services. We look at what your audience is watching and at what times of the day so you can have optimal reach. With OTT we pay attention to the spending and searching habits of your audience as well.
OTT advertising brings in a new wave of TV advertising that opens up endless opportunities to get your brand out there. We have experience in both digital and traditional advertising, so we understand this and work with you to pin-point your target audience, so you don’t waste your time or money.
It can be hard to understand the media buying process, as experienced media buyers, we can help place your advertising campaign in the best ad spaces to reach your audience and get the best return on investment.
We understand the media buying strategy for programmatic advertising and will work with you in placing your ads. From research, planning and buying to post-buy analysis and reporting, we have your TV advertising campaign covered from start to finish.