TRUST. TRUST. TRUST What if we told you that you need a person in charge of trust and safety at your business? You’d probably laugh. But Google Search has one in Laurie Richardson, and it’s an important position, and...

TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Ottaway Digital is hired to do. Then why is it so hard? GOOGLE HAS 95% OF ALL...

GET READY FOR MORE BIZ We wanted to postpone this week’s newsletter until we saw how many basis points the Federal Reserve was going to lower the Fed Funds Rate yesterday, which directly relates to what people pay for...

Why does Google have so many rules? SPAM! That’s right. Spam. According to Cathy Edwards, head of User Trust for Search: “Spam is one of the biggest problems that we face… As an example, 40% of pages that we...

TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. All businesses sensitive to these rates will benefit shortly, if not immediately. This means your “storefront” that...

HAPPY DAYS ARE HERE AGAIN “Happy Days Are Here Again” if you remember the song…and we feel like singing! It’s such good news that we can finally get out of the doldrums of high mortgage and interest rates that...

US HOMEOWNER DILEMMA: MOVE OR RENOVATE? And, neither looks really promising in the near term, so all of you owners who are affected by interest rates, here’s what you should do: RENOVATION: Looks like it will remain constrained. Some...

EXCITING TIMES AHEAD!   It was quite a week last week: GOOGLE LOSES MONOPOLY CASE: The US Department of Justice prevailed over Google’s arguments. The judge found Google to not be helpful in that it had erased thousands of...

 “THE CONSUMER’S NOT A MORON, SHE’S YOUR WIFE”   This very famous phrase is from advertising great, David Ogilvy. While he has long since passed, his agency Ogilvy & Mather carries on today. While a Britisher who was famous...