Sales Leads Archives | Ottaway Digital

Sales Leads

WHY ARE LEADS SO HARD TO GET?

Posted on October 31, 2023 by Bob Ottaway

All businesses want sales leads. Of course, it’s the lifeblood of a profitable and growing concern. It’s never more evident than in slower times for many of us when inflation is causing people to spend more judiciously. What can...

Sales Leads

BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS

Posted on October 10, 2023 by Bob Ottaway

This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it. However, it’s not easy, so they don’t...

Sales Leads

NO ONLINE SALES LEADS SHORT-CUTS

Posted on August 1, 2023 by Bob Ottaway

We’re all looking for a shortcut. We’re all looking for an advantage. Up till now, there seemed to be some tricks or “hacks” in IT jargon. Those days are over, thanks to Google’s computer scientists. They’ve done an amazing...

Sales Leads

Sales Leads Begin with “Thumb-Stopping”

Posted on December 1, 2020 by Bob Ottaway

Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20. Ways to...

Sales Leads

Site Speed

Posted on November 9, 2020 by Bob Ottaway

If you have been reading our Sales Leads newsletter the past few weeks you know that the new metrics based on Web Core Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit...