Bob Ottaway
SEO Facts

THE “NEW NORMAL”

 The “New Normal”. Don’t you hate that? We keep hearing it now more and more frequently, but maybe it’s really true now. Here’s why: HOUSING AFFORDABILITY: While prices and rates are coming down, it is not enough to change...
SEO Facts

THERE’S A NEW SHERIFF IN TOWN

All the bellyaching and complaining is not going to change a thing. If you want low-cost sales leads, your website must have traffic which means it’s got to be on the front page of Google for some set of...
SEO Facts

TELL GOOGLE YOUR SITE IS POPULAR

Popular sites are well-trafficked sites and Google wants to display them on Page One for their customers.  So their engineers have written code to determine in thousands of ways how popular your site is.   One way to determine your...
Digital Marketing

WHAT SHOULD A SALES LEAD COST?

We all know that keeping the cost of a sales lead as low as possible is your goal. But is it realistic? Should your company be budgeting more? Here’s our take on it:  LEAD COSTS VARY BY INDUSTRY: Retail...

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