Bob Ottaway
SEO Facts

HOME SALES MAR v MAY

Many of you are in businesses directly affected by residential home sales. We had anticipated six rate cuts this year, which would have had a direct impact on mortgage rates and, subsequently, home sales. However, the current outlook suggests...
SEO Facts

MORTGAGE RATES FOR ‘24 & ‘25

It’s the talk of Wall Street.  It’s the talk of millions of Americans every day.  When can we buy a house? When will mortgage rates dip so we can afford a house?  If your business is dependent on any...
SEO Facts

TO ADVERTISE OR NOT?

It’s such a simple question, but the answer is often so difficult. Here are the questions you should be asking yourself: WHERE ARE MY SALES PACING? Is my company on trend? If not, how far below?  And for how...
SEO Facts

SALES LEADS STILL BEGIN WITH A WEBSITE

People love to speculate.  People love to predict change.  People love to predict “the end.”  Don’t believe a word of it.  Here’s why:  BUSINESS WILL GO ON:  Regardless of how a website search is “returned,” that is, how the...
SEO Facts

SHOWING UP IN SEARCH— FAQs

  There’s a lot of chatter out there about AI and how it’s going to change how customers find your business.  Here are some answers to the questions we get asked the most: WHAT SHOULD I DO ABOUT MY...
SEO Facts

NEW GOOGLE “ORGANIZED” SEARCH RESULTS

Google’s annual developers conference was held this past Tuesday, May 14, 2024. There were over 100 announcements. We’ll break down the most important ones influencing your business and your sales leads. We’ll take it a step at a time,...
SEO Facts

TIPS FROM SEO EXPERTS

We’ve been optimizing websites since 2006 and writing these newsletters just about every week to help you with more leads for your business.  But we rarely talk about our personal feelings about SEO.  Today we will, and we are...
SEO Facts

TO MOVE OR TO RENOVATE? THE HOMEOWNER DILEMMA

This week’s Bloomberg Businessweek magazine (p. 64, Apr 22, 2024) has an extensive article on the state of the homeowner’s mind today.  Here are the highlights:  HOMEOWNERS WHO LOVE THEIR MORTGAGE:  51% SHARE OF HOMEOWNERS PLANNING THESE PROJECTS IN...

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