There are pretty much no secrets anymore, I think that we can all agree on that. So, where does that put you in managing your business? One wrong size, one delayed delivery…one unfriendly rep…and it’s all over the internet. What can you do? Earning your prospect’s trust has always been important, but now it’s more […]
We all know that keeping the cost of a sales lead as low as possible is your goal. But is it realistic? Should your company be budgeting more? Here’s our take on it: LEAD COSTS VARY BY INDUSTRY: Retail $34/lead. Business Products $132. Consumer Products $105. Manufacturing $136. Technology $208. All are averages. None specifically […]
Google Inc. certainly needs no sales endorsements. They are the biggest ad medium by far and they continue to grow. However, it is our job to tell you if we see a way for you to get more leads…and we do. Google Ads. Here’s why: 94% OF BUYERS GO TO GOOGLE FIRST BEFORE THEY BUY: […]
You may be among the millions of people who own an Amazon Alexa, a Google Assistant or other “smart speaker”. I say millions because Amazon sold 65 million Echo Assistants in 2021 alone and Google has sold over 52 million Home Assistants since their inception. Big numbers that can’t be ignored. Here’s how you should […]
Out of a list of 50 destinations in the world, Michigan’s city of Detroit made the list created by Times Magazine. One of only five cities based in the United States to make the cut onto the Times’ list, Detroit is stated to be a “newfound glory.” The Motor City has had its ups and […]
Read More… from Detroit Named One of the World’s Greatest Places in 2022 by Times Magazine
As you may know, Google is facing severe pressure in Congress as well as the EU about alleged anti-competitive practices. As part of the proposed solution, it faces the prospect of spinning off its ad business to a third party. What we are seeing: Google has become the most prominent advertising medium in the […]
If you’re a small retailer, you’re probably getting buffeted by the winds of change. So not only do you need to keep your eyes on the local competition who are in the same boat as you are, but you have to watch the drama at your national competitors as they adapt to Amazon, deal with […]
Don’t be too quick to say “no”! You may not be in what economists define as a typical commodity business like selling corn and oats, but your competitors may have repositioned you into your customers seeing you as simply a commodity…at parity with every other (fill in the blank for your industry) company out there? […]
GOOGLE MY BUSINESS (GMB) is an often overlooked tool to garner sales leads. “How” you say? Well here’s how: GMB is a free service of Google. If you don’t set it up for your business, Google will automatically set it up for you. Take charge of your GMB account as you will be able to […]
It’s a question I hear from just about every new business call I get. “I need more leads. I used to have more store traffic but it’s not what it used to be. What can I do?” Here’s a very quick response, but not comprehensive: We can get you leads. Today. And down the road. […]
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