Bob Ottaway

Is SEO Profitable?

Is SEO Profitable? Businesses that have opted for SEO marketing have found that their websites become more engaging for the user, resulting in more leads.   How do we know for sure, and it’s not just opinion? Here’s how in brief:  GOOGLE ANALYTICS REPORTS: Go to Acquisition>All Traffic>Source/Medium. Find the row titled “Organic.” Stay on the […]

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Page Experience Rankings

GOOGLE “PAGE EXPERIENCE” RANKINGS BEGIN NEXT WEEK As you have heard for the better part of a year, Core Web Vital rankings start next week. Here’s what we believe now according to research performed by Searchmetrics and relayed by Marcus Tober in Voices of Search podcast #475: Based on a review of 2,000,000 websites. More […]

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As we mentioned a few weeks ago, Google is now basing your website’s ranking only on your mobile version.  This has made some of our clients grumpy (to be polite) and some of our staff disappointed.  Why?  Read on: NEW STRATEGY:  This is the first time in our Internet lives that we can’t have a […]

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Mobile-First Indexing

Mobile-First Indexing As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed, this is very important.   EXECUTIVE SUMMARY WHAT: The mobile version of your website, […]

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Privacy Concerns Will Affect Ad Targeting The “battle cry” far and wide has been about consumers of the internet’s privacy.  CEO after CEO has been paraded through Washington to be cross-examined about what information their company is collecting on “unknowing” users. As consumers we appreciate the guard.  As marketers, it makes our job tougher. Nobody […]

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Sales Leads Begin with “Thumb-Stopping”

Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping:  Online content that captures someone’s attention enough to stop them from scrolling.  Source: New York Times, page B1, 12/01/20. Ways to achieve thumb-stopping for your website: Expertise: Does your site clearly convey your expertise in your field?  […]

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