Sales Leads
Site Speed
If you have been reading our Sales Leads newsletter the past few weeks you know that the new metrics based on Web Core Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit...
Bob Ottaway
President and Founder, Ottaway Digital
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.
Digital Marketing
Page Experience
How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google: The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these...
SEO Basics
Google Ranking Factor: Cumulative Layout Shift
The third Google Web Core Vital and the final in this series of new Key Performance Indicators that Google will be measuring in partially determining your site’s PageRank. WHAT: Three new “web core vitals.” This third one is called...
Digital Marketing
On-Page SEO
On-Page SEO What is on-page SEO? – On-page SEO is the process of optimizing web pages to help them rank higher on search engines like Google and Bing. The end goal? To help increase the flow of organic traffic...
SEO Facts
Google Ranking Factor: Part Two
In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One: WHAT: #2 in Google’s three “web core vitals”: First Input Delay (FID). This measures responsiveness and quantifies the experience users feel...
SEO Facts
IMPORTANT NEW GOOGLE RANKING FACTOR: DESIGN
In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One. WHAT: Three new “web vitals.” First one is: Largest Content Paint (LCP). This is measuring how long it takes the...
SEO Facts
WHY DID TIGER WOODS STUDY SEO?
ANSWER: To get his ranking up! How about you? How about your site? As we head into the busy fall selling season, not to mention holiday sales beginning in August online, how are you going to get sales...
SEO Facts
STOCK PHOTOGRAPHY: No Harm. No Help.
QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your company’s website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...
Digital Marketing
CONTENT MARKETING IN DETROIT (Updated 2021)
If your Detroit business chooses to invest in content marketing, you’re choosing to actively take a role in getting to know your audience better, which allows you to potentially convert more leads and increase your brand awareness. You must...
SEO Facts
WEBSITE NOT GETTING LEADS?
The answers to your website’s sales performance are in the data from Google Analytics (GA). Download and install if it’s not there already–it’s free! Review it at least monthly and check the following important Key Performance Indicators (KPIs): CONTENT....
