Bob Ottaway

Bob Ottaway

President and Founder, Ottaway Digital

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

Sales Leads

WHY ARE LEADS SO HARD TO GET?

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All businesses want sales leads.  Of course, it’s the lifeblood of a profitable and growing concern.  It’s never more evident than in slower times for many of us when inflation is causing people to spend more judiciously.  What can...
SEO Facts

ARE YOU A FARMER OR A HUNTER?

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When we first started our sales consulting in Detroit back in 1999, working with clients in some ways was a lot easier as there were so many traditional media choices, and if done properly, they all worked.  Now mass...
Digital Marketing

MAXIMIZE LEADS WITH NEW GOOGLE ADWORDS FEATURES

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If you’re somewhat familiar with buying AdWords, you’re probably familiar with buying “clicks.”  Well, those days are over.  Now you can buy “conversions.”  How does Google do this?  By using billions of pieces of data to get you the...
Sales Leads

NO ONLINE SALES LEADS SHORT-CUTS

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We’re all looking for a shortcut.  We’re all looking for an advantage.  Up till now, there seemed to be some tricks or “hacks” in IT jargon.  Those days are over, thanks to Google’s computer scientists.  They’ve done an amazing...
Digital Marketing

GOOGLE WEBSITE RANKING PALOOZA

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As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...

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