Most of you may find yourselves in a business that is at parity with its competitors. What should you do to differentiate your business in the minds of your prospective customers? MAKE SURE THAT YOU HAVE A DEFINED POSITION. Finding itself swimming in an industry full of competition and price discounting, Papa John’s decided on […]
Google’s new open-source project, Accelerated Mobile Pages, is a new way to make Web pages load much faster on mobile Web browsers. We can be sure Google won’t be charging for AMP, but a lot of the details surrounding digital advertising still need to be worked out. You can read more about Google’s new project […]
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Probably not. Not to be harsh, but probably not. At Ottaway Communications we have been doing this a long time. With age does come wisdom, and with wisdom comes the truth…at least most of the time. And in our 30+ years of consulting businesses of all sizes, one ugly fact rings true: All business owners […]
Commonly, the method of setting up Adwords keywords tends to be rapid fire addition of keyword phrases and moving on to billing. However, as this is the most important step in determining 1) how much you’ll spend, 2) how relevant your landing page is to your ads, and 3) how much of your spend will […]
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“You get what you pay for.” It’s a cliché, but it’s true; that’s why it’s a cliché. Here are some more: “Nothing in life is free”, and “If it seems too good to be true, then it probably is”. This is a free website in a nutshell. Fortunately, the era of getting a son or […]
We all know the Internet has forever changed the way a business sells a product or service to its customer, and one aspect of the digital world in particular is having a profound impact on brand recognition and lead generation. In a new study conducted by LinkedIn, titled Priming the Economic Engine: How Social Media […]
Have you ever found yourself watching a commercial or jingle on TV, and instinctively you start to sing or hum along with the tune? Research shows there’s a reason for that, and it proves that adding music to your ads or creating a jingle can serve as an effective method to sell your products and […]
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