DESPERATE FOR LEADS? | Ottaway Digital


Spring is upon us, and business is starting to pick up.  However, we’re nowhere near the “busy” season, so getting more leads now is important.  Here’s what our savvy clients are doing:  Google Ads (formerly known as AdWords).  Here’s why:

  1. GET YOUR SITE LISTED AT THE TOP OF PAGE ONE:  That’s right.  Forget about how far back your site is in a Google search.  Google Ads puts you on Page One when set up properly with knowledge and skill.
  2. 93% OF PEOPLE SEARCH BEFORE BUYING:  “Over 90 percent of online experiences begin with a search engine. When people go online to find a new school, they start with a search. About 93 percent of those searches begin within a popular search engine like Google, Yahoo!, or Bing.”
  3. DON’T WASTE YOUR MONEY BEING ANYWHERE ELSE:  Google Ads puts you in front of prospects who are in the market to buy.  Would you search for “best picture framing” unless you needed a picture framed?
  4. GOOGLE ADS ENHANCED WITH AI PERFORM AT A NEW LEVEL:  Now billions of pieces from data of your site and those of your chosen competitors can be analyzed before a click is made…in microseconds.

Now, Google Ads do not replace SEO Marketing, but they are two different creatures. Google Ads is for now, while SEO Marketing is a long-term investment in your company’s future. You need both to thrive.

Onward & Upward!

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