SEO Facts
REOPEN WITH DIGITAL ADS
As the quarantines are lifted, you will want to reconnect with your customers. If you have been advertising during the lockdowns, that puts you ahead of the game, but it may not. Now is the time to get the...
Bob Ottaway
President and Founder, Ottaway Digital
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.
Mass Media News
Image by iXimus from Pixabay
POLITICS ASIDE…COVID FATALITY RATE ONLY 1.8% IN U.S. FOR PATIENTS UNDER 65 WITH NO PRE-EXISTING CONDITIONS
Lives matter, so providing biased information would be completely irresponsible. We would never do that. There is much debate about reopening the economy and, unfortunately, it has taken on a political tone. We just want what’s best for all...
SEO Facts
Image by Chetan Kotadiya from Pixabay
ON SALE: GOOGLE & FACEBOOK ADS
Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your company’s sales? In brief: GUTS: It takes guts to advertise...
Digital Marketing
by Yelp Inc. from Flickr Commons
YELP YELPS. GOOGLE SUSPENDS.
Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of coronavirus and their main advertiser category, restaurants, cancelling their ads. In addition, Google has announced the suspension of all...
SEO News
STATE OF SEO IN DETROIT (UPDATED 2020)
Search Engine Optimization of websites has been around since the mid-2000s. If you’re just hearing about it, it is either because you’ve tried to ignore it, your site has not been performing up to your expectations or you just...
SEO Basics
10 Extremely Toxic SEO Bad Practices That You Should Ditch Today
SEO is integral to your business success, and there are a lot of ethical ways to go about building your website traffic. However, there are a few legacy SEO bad practices lingering out there that you should avoid. Link...
Social Media
9 Effective Social Media Marketing Tips to Boost Business
A while back we began noticing a drop in our social media activity. As experts, we know that social media is a crucial part of any digital marketing plan. We were on the right social channels but were not...
Digital Marketing
Beginner’s Guide to SEO (Updated 2021)
SEO Guide: What is SEO and why should my company use it? Learn more below in the only beginner’s SEO guide you’ll ever need. It’s no secret that more and more people are searching for products and services online....
SEO Basics
8 Tips to Help You Choose the Best Detroit SEO Company
Detroit internet marketing, local searching engine optimization (SEO), online advertising…whatever you want to call it, increasing your online visibility is crucial to the success of your Detroit area business. Twenty years ago, most businesses barely considered establishing an online...
Developers
Your Comprehensive Website ADA Compliance Checklist
As we move further into the digital age, there is growing concern among e-commerce business owners of the possibility of legal action being taken against them because their websites don’t comply with the Americans with Disabilities Act. The Americans...
