The big news in the economy is home sales and sales have slowed to a more than two decades slow pace.  If your sales are tied to home sales, moving, construction, you have to plan accordingly and pivot.  Here are our recommendations:

  1. TRADE DOWN:  The big residential homes are not selling, and in fact, contracts were canceled in September at an alarming pace…over 25% canceled in some markets, especially Florida.  
  2. POORLY POSITIONED COMPANIES MAY CLOSE:  It’s the survival of the fittest now, so some of the competition in your market may fold.
  3. REALTORS QUITTING IN MASS:  Not only the lack of homes to sell but now the Federal Court decision in Kansas City about collusion in setting Realtor’s commission may force as many as a million Realtors to depart the industry, according to industry sources.
  4. SEPTEMBER HIGH:  Stats now show that the cost of buying a home in September was the most expensive of this century.  October is going to be the second highest.  Good to know when you’re planning purchases and managing inventory.
  5. PIVOT.  PIVOT.  PIVOT:  Make plans now for 2024 to move into areas that will keep your staff busy and allow you to at least break even, especially the closer you are to Real Estate.
  6. COST OF MONEY TODAY:   This is what the Federal Reserve has done, and unfortunately, any business targeting new home buyers is right in its target.  The rate on the 10-year US Treasury Bond closely parallels the Prime Rate, which is the rate banks and mortgage companies add their commission to in determining their mortgage rates:
    1. 11/2023:  4.57% (has been over 5% in the past few weeks)
    2. 11/2022:  3.75%
    3. 11/2021:  1.51%

We want you to know the facts so you can plan accordingly and cash flow.  Money is expensive for anyone borrowing for a home, a car, buying new furniture or a major vacation.

Onward and upward!

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