We know that you hear it from lots of people selling you SEO: Shortcuts, schemes, hacks, page design, colors, you name it. It’s out there.
The fact is, Google is too smart for that now. They have trained their machines to read and think, and understand meaning and intent. Call it AI. Call it machine learning. Regardless, it’s in operation, and it’s ranking the pages on your site right now.
No amount of keyword stuffing, linking or blackhat voodoo is going to work. It’s all about high-quality content, as defined and outlined here in the Google Quality Raters Guidelines. We’ve memorized them. We suggest you do too.
Writing high-quality pages is where it’s at today at Google whether you have a brochure site or a shopping cart. Your website’s Front Page Ranking depends on it.
Onward and upward!