First, the good news: it’s never been easier for advertisers to start an ad campaign online and measure the direct results in real time. The bad news? It’s never been more complicated to be involved in internet marketing. What...
10 Absolutely Vital Video Marketing Tips for Detroit Content Creators to Live By
We don’t need to be the ones to tell you this because it is no secret! Online video marketing is growing and is showing no signs of slowing down. It is predicted that by the year 2019, 80% of...
11 Questions to Help You Choose The Right SEO Agency
Here are 11 important questions to ask to determine whether or not you are talking to the right agency for your company: 1. ARE THEY IMPLEMENTERS? There are a vast array of businesses calling themselves SEO agencies around...
How to Generate Leads Without Cold Calling
You’ve heard it all before: Outbound Cold Calling v. Inbound Lead Generation. What is working in 2018 and why? Who do you believe? And is cold calling dead in 2018? From gated content to email blasts and SEO, we’ll...
Big News Takeaways from Google’s 2018 Keynote
This past Tuesday, July 10, 2018, Google held a keynote in San Jose to announce sweeping changes to their ads platform, analytic suite and indeed their entire programmatic and paid search marketing ecosystem. We’ve got a long list of...
SEM Tips from Detroit’s Pioneer Search Engine Marketing Company
Before jumping into “the how” of Search Engine Marketing, let’s first figure out “the what”. What is Search Engine Marketing (SEM)? This term has been interchangeably used with Search Engine Optimization (SEO) but it is much more than that....
How to Promote Your Business on LinkedIn
LinkedIn is one of the top social media platforms for lead generation according to Hootsuite, so it’s important for marketers to consider LinkedIn as part of their social media marketing strategy. LinkedIn marketing, however, is not the right fit...
Podcasts, Video and Influencer Culture: 12 Vital New Media Marketing Tips
New media is changing the landscape of online marketing. Video holds increasing influence over content marketing and the attention of prospects on the web. If you let new media marketing strategies leave your business behind, it gets more complicated...
Three Vital Explainer Video Marketing Tips
Why Explainer Video Marketing Is The Best New Content Strategy We love numbers. Did you know pages that use explainer video are 53 times more likely to end up on page one of Google? Today’s video blog discusses why...
The Five Most Important 2018 SEO Trends You Need To Know
SEO Trends For 2018 Some businesses are content to build a website and forget about it. That’s not a smart practice, and don’t expect to make money if that is your strategy. The odds are stacked against you. It’s...