Site Speed

If you have been reading our Sales Leads newsletter the past few weeks you know that the new metrics based on Web Core Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit the basics:

  • FAST LOAD SPEED. Google is not kidding around here. The optimum for when you first start seeing something on your screen is only 2.5 seconds. That is fast.
  • HOW DO YOU KNOW HOW FAST YOUR SITE IS? Go to Web Core Vitals on Google and run the test. It will show the results immediately.
  • WHERE IS THIS TEST SITE? Go to your site’s Google Search Console. Look in the left hand tree and find “Web Core Vitals”. Click it and run it.
  • TEST WILL PROVIDE LOAD TIME FOR BOTH DESKTOP AND MOBILE. So run it twice and see where your site stands.

If your site is super slow, contact your webmaster to see how to speed it up. Your page rank on Google depends on it.

Don’t forget your SEO MATH! Traffic = Clicks = Customers = Sales Leads (online or in-store). If your site isn’t seen, you won’t get leads.

For more information:

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Bob Ottaway

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.