Google Ranking Factor: Cumulative Layout Shift

Oxford High School families of victims, all students and faculty: You are in our thoughts and prayers. This is an unthinkable tragedy that leaves us wondering why and how? All of us grieve with you.

We implore the Michigan Legislature and the US Congress to seriously address this issue today. No more innocent, bright and promising lives should be lost.

God Bless Oxford students, their families and the United States of America.

Google Ranking Factor: Cumulative Layout Shift

The third Google Web Core Vital and the final in this series of new Key Performance Indicators that Google will be measuring in partially determining your site’s PageRank. 

WHAT:  Three new “web core vitals.” This third one is called Cumulative Layout Shift (CLS). This measures the visual stability of your page and how quickly a user may experience it.  

WHEN: Early 2021. Delayed due to COVID.

WHERE: All websites including versions for mobile and desktop.  

WHY: Provide the best experience possible for Google customers.

Now, for the first time, Google enters into the arena of web design in measuring how it will determine the PageRank of your website. It is no longer subjective but rather, Google is putting objective measurements on how fast your site loads, how soon it becomes interactive and how visually stable it is. They even have different scoring for desktop and mobile.  

Begin now to prepare your site for this eventuality in 2021. If you missed the other two Web Core Vitals, Largest Contentful Paint (LCP) and First Input Delay (FID), visit check out our SEO blog.

Onward and upward!

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