As we said last week, when you work on optimizing as many business websites as we do, you begin to see some patterns. Among these patterns is what companies are doing to diminish the performance of their website in...
HOW TO KILL LEADS FROM YOUR WEBSITE PART I
When you work on optimizing as many websites as we do, and have over the past decade, you begin to see some patterns. Among these patterns is what businesses are doing to diminish the performance of their website in...
THERE’S A NEW SHERIFF IN TOWN
All the bellyaching and complaining is not going to change a thing. If you want low-cost sales leads, your website must have traffic which means it’s got to be on the front page of Google for some set of...
TELL GOOGLE YOUR SITE IS POPULAR
Popular sites are well-trafficked sites and Google wants to display them on Page One for their customers. So their engineers have written code to determine in thousands of ways how popular your site is. One way to determine your...
“TRUST” AND WHAT IT MEANS TO YOUR SALES
There are pretty much no secrets anymore, I think that we can all agree on that. So, where does that put you in managing your business? One wrong size, one delayed delivery…one unfriendly rep…and it’s all over the internet. ...
WHAT SHOULD A SALES LEAD COST?
We all know that keeping the cost of a sales lead as low as possible is your goal. But is it realistic? Should your company be budgeting more? Here’s our take on it: LEAD COSTS VARY BY INDUSTRY:...
IMPROVED CONVERSIONS WITH GOOGLE ADS
Google Inc. certainly needs no sales endorsements. They are the biggest ad medium by far and they continue to grow. However, it is our job to tell you if we see a way for you to get more leads…and...
VOICE SEARCH
You may be among the millions of people who own an Amazon Alexa, a Google Assistant or other “smart speaker”. I say millions because Amazon sold 65 million Echo Assistants in 2021 alone and Google has sold over 52...
Detroit Named One of the World’s Greatest Places in 2022 by Times Magazine
Out of a list of 50 destinations in the world, Michigan’s city of Detroit made the list created by Times Magazine. One of only five cities based in the United States to make the cut onto the Times’ list,...
THE BREAK-UP OF GOOGLE?
As you may know, Google is facing severe pressure in Congress as well as the EU about alleged anti-competitive practices. As part of the proposed solution, it faces the prospect of spinning off its ad business to a third...