Bob Ottaway

In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One: WHAT: #2 in Google’s three “web core vitals”: First Input Delay (FID). This measures responsiveness and quantifies the experience users feel...

In a rare pre-announcement Google has stated that site design will make a difference in getting to Page One. WHAT:  Three new “web vitals.”  First one is: Largest Content Paint (LCP).  This is measuring how long it takes the...

ANSWER: To get his ranking up!   How about you? How about your site? As we head into the busy fall selling season, not to mention holiday sales beginning in August online, how are you going to get sales...

QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your company’s website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...

The answers to your website’s sales performance are in the data from Google Analytics (GA). Download and install if it’s not there already–it’s free! Review it at least monthly and check the following important Key Performance Indicators (KPIs): CONTENT....

Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your business. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The first...

Google made another “core” update beginning May 4th. Google gave no information about the objectives of this update which is generally the case. What we can tell you based on our SEO research:   E.A.T. STILL MATTERS: We have...