This was a big week for homeowners, and prospective homeowners, as the minutes of the FOMC (Federal Open Market Committee), which sets the Federal Reserve’s policy, not only left rates unchanged for the third (every other month) meeting in...

We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy, but they hate to be sold to” is now more true than ever.  What does this mean for you...

Stop obsessing about the cost of individual sales leads from any given channel.  That’s old-school thinking.  Judging each campaign by counting sales results can lead to missing the big picture.  If you’re not already, it’s time to look at...

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  Create…if you don’t already have one… update and write about your company with great detail on your website’s About Us page. ...

The big news here is that for the first time, Google is able to enforce its Quality Guidelines. While they have been around for a while, they were issued but not able to be truly enforced.  Now, with AI,...

The big news in the economy is home sales and sales have slowed to a more than two decades slow pace.  If your sales are tied to home sales, moving, construction, you have to plan accordingly and pivot.  Here...

When we first started our sales consulting in Detroit back in 1999, working with clients in some ways was a lot easier as there were so many traditional media choices, and if done properly, they all worked.  Now mass...

As we look at the economic landscape in 2023, we know that some of you are busy and making money, some of you are struggling to make payroll, and the majority of you are in the middle… cash-flowing but...