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How to Generate Leads Without Cold Calling

Posted on September 13, 2018 by Bob Ottaway

You’ve heard it all before: Outbound Cold Calling v. Inbound Lead Generation. What is working in 2018 and why? Who do you believe? And is cold calling dead in 2018? From gated content to email blasts and SEO, we’ll...

Digital Marketing

Big News Takeaways from Google’s 2018 Keynote

Posted on July 18, 2018 by Bob Ottaway

This past Tuesday, July 10, 2018, Google held a keynote in San Jose to announce sweeping changes to their ads platform, analytic suite and indeed their entire programmatic and paid search marketing ecosystem. We’ve got a long list of...

Digital Marketing

SEM Tips from Detroit’s Pioneer Search Engine Marketing Company

Posted on June 28, 2018 by Bob Ottaway

Before jumping into “the how” of Search Engine Marketing, let’s first figure out “the what”. What is Search Engine Marketing (SEM)? This term has been interchangeably used with Search Engine Optimization (SEO) but it is much more than that....

Digital Marketing

How to Promote Your Business on LinkedIn

Posted on June 19, 2018 by Bob Ottaway

LinkedIn is one of the top social media platforms for lead generation according to Hootsuite, so it’s important for marketers to consider LinkedIn as part of their social media marketing strategy. LinkedIn marketing, however, is not the right fit...

Mass Media News

Podcasts, Video and Influencer Culture: 12 Vital New Media Marketing Tips

Posted on March 8, 2018 by Bob Ottaway

New media is changing the landscape of online marketing. Video holds increasing influence over content marketing and the attention of prospects on the web. If you let new media marketing strategies leave your business behind, it gets more complicated...

Digital Marketing

Three Vital Explainer Video Marketing Tips

Posted on January 16, 2018 by Bob Ottaway

Why Explainer Video Marketing Is The Best New Content Strategy We love numbers. Did you know pages that use explainer video are 53 times more likely to end up on page one of Google? Today’s video blog discusses why...

Digital Marketing

Notebook, phone, coffee and desk in business setting

The Five Most Important 2018 SEO Trends You Need To Know

Posted on January 16, 2018 by Bob Ottaway

SEO Trends For 2018 Some businesses are content to build a website and forget about it. That’s not a smart practice, and don’t expect to make money if that is your strategy. The odds are stacked against you. It’s...

SEO Basics

5 Reasons to Invest in SEO for Small Businesses

Posted on January 11, 2018 by Bob Ottaway

Search Engine Optimization, SEO for short, has been a term thrown around for about 10 years now. As an entrepreneur, you may have heard of SEO and considered whether it’s worth the time and money. You might be wondering...

Digital Marketing

What’s the Big Deal with Explainer Videos?

Posted on December 27, 2017 by Bob Ottaway

In 2018, video is expected to make up over 75% of all internet traffic worldwide. How’s that for a big deal? If a clear majority of content consumed online will be video, wouldn’t you want to get in on...

Digital Marketing

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Coworkers in a meeting looking at a graph on a laptop

How to Build Consumer Trust with Explainer Videos

Posted on December 19, 2017 by Bob Ottaway

How to Build Consumer Trust with Explainer Videos If you want to show how your company can solve a consumer problem, for example, how your moving company specializes in apartment moves with long stairwells or how your coffee-roasting company...

How to Generate Leads Without Cold Calling

Big News Takeaways from Google’s 2018 Keynote

SEM Tips from Detroit’s Pioneer Search Engine Marketing Company

How to Promote Your Business on LinkedIn

Podcasts, Video and Influencer Culture: 12 Vital New Media Marketing Tips

Three Vital Explainer Video Marketing Tips

The Five Most Important 2018 SEO Trends You Need To Know

5 Reasons to Invest in SEO for Small Businesses

What’s the Big Deal with Explainer Videos?

How to Build Consumer Trust with Explainer Videos

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