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SEO Basics

What Is Local SEO Website Marketing?

Posted on September 11, 2017 by Bob Ottaway

If you’re a retailer, you are probably familiar with the dictum that 90% of your customers are within five miles of your location. That’s been true for years and it still holds true today unless your business model is...

SEO Basics

7 Reasons to Hire a No Contract SEO Company

Posted on May 17, 2017 by Bob Ottaway

Why “No Contract” SEO Works Best The services of a Search Engine Optimization (SEO) consultant are wide and varied. If you were to look at a list of Best Practices, it would include about 20 major topics with dozens...

SEO Tips and Strategies

How Backlink SEO Techniques Will Help Your Business Prosper

Posted on April 19, 2017 by Bob Ottaway

SEO FACTS FROM OTTAWAY DIGITAL How the rich get richer on Google… It’s by backlinking. A “backlink” is a link to your website from a website you don’t own. The higher the authority with Google the third-party websites linking...

Press

valerybrozhinsky/Adobe Stock

Broken Lock Graphic with abstrack computer circuit background

OttawayDigital Mines Google “Holes” With Bryan Seely

Posted on February 15, 2016 by Bob Ottaway

Author of “Cyber Fraud: The Web of Lies” Seely brings his Local Search expertise to Ottaway. Local Search is more important than ever for businesses and Google is the leader here providing 85% of the traffic, as stated by...

Digital Media News

“Re-Positioning” Your Brand

Posted on February 3, 2016 by Bob Ottaway

Most of you may find yourselves in a business that is at parity with its competitors. What should you do to differentiate your business in the minds of your prospective customers? MAKE SURE THAT YOU HAVE A DEFINED POSITION....

Digital Marketing

Google’s New Project: Accelerated Mobile Pages

Posted on October 12, 2015 by Bob Ottaway

Google’s new open-source project, Accelerated Mobile Pages, is a new way to make Web pages load much faster on mobile Web browsers. We can be sure Google won’t be charging for AMP, but a lot of the details surrounding...

Mass Media News

DOES MY BUSINESS REALLY HAVE A “BRAND”?

Posted on January 21, 2015 by Bob Ottaway

Probably not. Not to be harsh, but probably not. At Ottaway Communications we have been doing this a long time. With age does come wisdom, and with wisdom comes the truth…at least most of the time. And in our...

Digital Marketing

How to Get the Most Out Of Your Adwords Keyword Buys

Posted on September 5, 2014 by Bob Ottaway

Commonly, the method of setting up Adwords keywords tends to be rapid fire addition of keyword phrases and moving on to billing. However, as this is the most important step in determining 1) how much you’ll spend, 2) how...

Developers

how to get sales leads from your website

A Free Site Isn’t Really Free

Posted on July 1, 2014 by Bob Ottaway

“You get what you pay for.” It’s a cliché, but it’s true; that’s why it’s a cliché. Here are some more: “Nothing in life is free”, and “If it seems too good to be true, then it probably is”....

Digital Marketing

The Importance of Social Media

Posted on May 28, 2014 by Bob Ottaway

We all know the Internet has forever changed the way a business sells a product or service to its customer, and one aspect of the digital world in particular is having a profound impact on brand recognition and lead...

What Is Local SEO Website Marketing?

7 Reasons to Hire a No Contract SEO Company

How Backlink SEO Techniques Will Help Your Business Prosper

OttawayDigital Mines Google “Holes” With Bryan Seely

“Re-Positioning” Your Brand

Google’s New Project: Accelerated Mobile Pages

DOES MY BUSINESS REALLY HAVE A “BRAND”?

How to Get the Most Out Of Your Adwords Keyword Buys

A Free Site Isn’t Really Free

The Importance of Social Media

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