When we first started our sales consulting in Detroit back in 1999, working with clients in some ways was a lot easier as there were so many traditional media choices, and if done properly, they all worked. Now mass...
BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS
This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it. However, it’s not easy, so they don’t...
MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)
As we look at the economic landscape in 2023, we know that some of you are busy and making money, some of you are struggling to make payroll, and the majority of you are in the middle… cash-flowing but...
IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)
This is not pie in the sky. This is happening now and can help you as we are coming off a decent summer for many and are hitting the Fall. Now’s the time to increase your market share as...
CONTENT IS KING AT GOOGLE (1 minute read)
We know that you hear it from lots of people selling you SEO: Shortcuts, schemes, hacks, page design, colors, you name it. It’s out there. The fact is, Google is too smart for that now. They have trained their...
SLOW TIMES ARE RIPE TO INCREASE MARKET SHARE
Many businesses are having a tough year, especially if they are related to home sales, real estate sales, interior design and furniture. We’re hearing that some are seasoned companies off widely in terms of year over year sales. Some...
MAXIMIZE LEADS WITH NEW GOOGLE ADWORDS FEATURES
If you’re somewhat familiar with buying AdWords, you’re probably familiar with buying “clicks.” Well, those days are over. Now you can buy “conversions.” How does Google do this? By using billions of pieces of data to get you the...
NO ONLINE SALES LEADS SHORT-CUTS
We’re all looking for a shortcut. We’re all looking for an advantage. Up till now, there seemed to be some tricks or “hacks” in IT jargon. Those days are over, thanks to Google’s computer scientists. They’ve done an amazing...
GOOGLE WEBSITE RANKING PALOOZA
As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...
7 Benefits of White Label SEO
In today’s competitive digital landscape, businesses constantly seek effective strategies to improve their online presence and boost their visibility. One such strategy that has gained significant popularity is White Label SEO. White Label SEO has many benefits for agencies,...