Bob Ottaway
SEO Facts

THERE’S A NEW SHERIFF IN TOWN

All the bellyaching and complaining is not going to change a thing. If you want low-cost sales leads, your website must have traffic which means it’s got to be on the front page of Google for some set of...
SEO Facts

TELL GOOGLE YOUR SITE IS POPULAR

Popular sites are well-trafficked sites and Google wants to display them on Page One for their customers.  So their engineers have written code to determine in thousands of ways how popular your site is.   One way to determine your...
Digital Marketing

WHAT SHOULD A SALES LEAD COST?

We all know that keeping the cost of a sales lead as low as possible is your goal. But is it realistic? Should your company be budgeting more? Here’s our take on it:    LEAD COSTS VARY BY INDUSTRY:...
Digital Marketing

VOICE SEARCH

You may be among the millions of people who own an Amazon Alexa, a Google Assistant or other “smart speaker”. I say millions because Amazon sold 65 million Echo Assistants in 2021 alone and Google has sold over 52...
Digital Marketing

THE BREAK-UP OF GOOGLE?

As you may know, Google is facing severe pressure in Congress as well as the EU about alleged anti-competitive practices.  As part of the proposed solution, it faces the prospect of spinning off its ad business to a third...
Digital Marketing

WELL-POSITIONED BUSINESS?

If you’re a small retailer, you’re probably getting buffeted by the winds of change. So not only do you need to keep your eyes on the local competition who are in the same boat as you are, but you...
SEO Facts

ARE YOU IN A COMMODITY BUSINESS?

Don’t be too quick to say “no”! You may not be in what economists define as a typical commodity business like selling corn and oats, but your competitors may have repositioned you into your customers seeing you as simply...

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