Bob Ottaway
SEO Facts
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Street of Suburban Homes

HERE’S WHEN BUSINESS WILL IMPROVE

If your business is influenced by prospective customers moving into new homes or offices, this newsletter is for you.  Never have home sales been lower than in the past 30 years.  So what is the outlook?  How can we...
SEO Tips and Strategies
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IT STARTS WITH YOUR GOOGLE BUSINESS PROFILE

Google’s goal is to provide its users with the most relevant and CREDIBLE search results.  It’s a private company that still is fighting to remain #1.  So Google looks for “markers” to provide a roadmap for them to return...
SEO Facts
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HOW TO MAKE YOUR SITE REAL FOR GOOGLE

Google does not want to be fooled.  There are plenty of bad actors out there looking to take advantage of search engines for their own gain and profit.  Hundreds of Google engineers spend all their days working to prevent...
SEO Facts
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HOLD ON FOR WILD RIDE AT GOOGLE

As Google rushes to catch up with Microsoft Bing, changes are being made that are still not all in place but may benefit your site if it’s not on Page One of Google search results.  Here’s what’s going on…and...
SEO Facts
laptop on a desk

HOW TO GET MORE LEADS (PART 2)

Website content.  Website content.  Website content.  Gary Illyes from Google summarizes this by saying: “Without content it literally is not possible to rank. If you don’t have words on the page, you’re not going to rank for it. Every...
SEO Facts

WILL YOU BE READY?

This was a big week for homeowners, and prospective homeowners, as the minutes of the FOMC (Federal Open Market Committee), which sets the Federal Reserve’s policy, not only left rates unchanged for the third (every other month) meeting in...
SEO Facts

8% TO MARKETING

Stop obsessing about the cost of individual sales leads from any given channel.  That’s old-school thinking.  Judging each campaign by counting sales results can lead to missing the big picture.  If you’re not already, it’s time to look at...
SEO Facts

“ABOUT US” PAGE IS VITAL

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  Create…if you don’t already have one… update and write about your company with great detail on your website’s About Us page. ...

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