Bob Ottaway

  There’s a lot of chatter out there about AI and how it’s going to change how customers find your business.  Here are some answers to the questions we get asked the most: WHAT SHOULD I DO ABOUT MY...

Google’s annual developers conference was held this past Tuesday, May 14, 2024. There were over 100 announcements. We’ll break down the most important ones influencing your business and your sales leads. We’ll take it a step at a time,...

We’ve been optimizing websites since 2006 and writing these newsletters just about every week to help you with more leads for your business.  But we rarely talk about our personal feelings about SEO.  Today we will, and we are...

Thousands of sites were delisted or dropped in the most recent Google core update that was completed on April 19th.  It was one of the most sweeping updates in years.  If your site took a hit in ranking, here’s...

This week’s Bloomberg Businessweek magazine (p. 64, Apr 22, 2024) has an extensive article on the state of the homeowner’s mind today.  Here are the highlights:  HOMEOWNERS WHO LOVE THEIR MORTGAGE:  51% SHARE OF HOMEOWNERS PLANNING THESE PROJECTS IN...

Now Google is testing placing the Google Ads right in the Organic results.  That’s right, no longer just at the top and bottom of a Google Search Results Page (SERP) but mixed in.  What does this mean for you:...

Pics, photos, images—they go by many names, but they all relate to the “engagability” of your website.  It’s why people spend less than 20 seconds on some websites’ Homepages, and why others have page session duration of well over...

Spring is upon us, and business is starting to pick up.  However, we’re nowhere near the “busy” season, so getting more leads now is important.  Here’s what our savvy clients are doing:  Google Ads (formerly known as AdWords).  Here’s...

We research extensively to keep our clients on Page One of Google for as many keyword phrases as possible, so the testimony of Pandu Nayak, Head of Search at Google, at the anti-trust trial of US v. Google has...

We all think that malware, hacks and ransomware happen to “the other guy” but that’s not true.  Here are some sobering thoughts from a presentation last week in Las Vegas by U.S. Secret Service Technical Special Agent Ian Benny,...