Bob Ottaway
Sales Leads

WHY ARE LEADS SO HARD TO GET?

All businesses want sales leads.  Of course, it’s the lifeblood of a profitable and growing concern.  It’s never more evident than in slower times for many of us when inflation is causing people to spend more judiciously.  What can...
SEO Facts

ARE YOU A FARMER OR A HUNTER?

When we first started our sales consulting in Detroit back in 1999, working with clients in some ways was a lot easier as there were so many traditional media choices, and if done properly, they all worked.  Now mass...
Sales Leads

NO ONLINE SALES LEADS SHORT-CUTS

We’re all looking for a shortcut.  We’re all looking for an advantage.  Up till now, there seemed to be some tricks or “hacks” in IT jargon.  Those days are over, thanks to Google’s computer scientists.  They’ve done an amazing...
Digital Marketing

GOOGLE WEBSITE RANKING PALOOZA

As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...

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