Bob Ottaway

Google Ranking Factor: Cumulative Layout Shift

The third Google Web Core Vital and the final in this series of new Key Performance Indicators that Google will be measuring in partially determining your site’s PageRank.  WHAT:  Three new “web core vitals.” This third one is called Cumulative Layout Shift (CLS). This measures the visual stability of your page and how quickly a […]

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CONTENT MARKETING IN DETROIT (Updated 2021)

If your Detroit business chooses to invest in content marketing, you’re choosing to actively take a role in getting to know your audience better, which allows you to potentially convert more leads and increase your brand awareness. You must be wondering why content marketing is important. For your audience: Creating and implementing an effective content […]

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WEBSITE NOT GETTING LEADS?

The answers to your website’s sales performance are in the data from Google Analytics (GA). Download and install if it’s not there already–it’s free! Review it at least monthly and check the following important Key Performance Indicators (KPIs): CONTENT. If your content does not match “user intent” your site will not rank (i.e. is it […]

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SITE DROP? GOOGLE MAY UPDATE

Google made another “core” update beginning May 4th. Google gave no information about the objectives of this update which is generally the case. What we can tell you based on our SEO research:   E.A.T. STILL MATTERS: We have written about this before: Expertise. Authoritativeness. Trustworthiness. Still important in Google rankings. Some feel this update […]

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