Bob Ottaway

Bob Ottaway

President and Founder, Ottaway Digital

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Facts

Is SEO Profitable?

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Businesses that have opted for SEO marketing have found that their websites become more engaging for the user, resulting in more leads.   How do we know for sure, and it’s not just opinion? Here’s how in brief:  GOOGLE ANALYTICS...
SEO Facts

Page Experience Rankings

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As you have heard for the better part of a year, Core Web Vital rankings start next week. Here’s what we believe now according to research performed by Searchmetrics and relayed by Marcus Tober in Voices of Search podcast...
SEO Facts
person holding phone

GRUMPY OVER MOBILE ONLY?

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As we mentioned a few weeks ago, Google is now basing your website’s ranking only on your mobile version.  This has made some of our clients grumpy (to be polite) and some of our staff disappointed.  Why?  Read on:...
Digital Media News
Mobile-First Indexing

Mobile-First Indexing

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As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed,...
Digital Media News

PRIVACY CONCERNS WILL AFFECT AD TARGETING

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The “battle cry” far and wide has been about consumers of the internet’s privacy.  CEO after CEO has been paraded through Washington to be cross-examined about what information their company is collecting on “unknowing” users. As consumers we appreciate...
Sales Leads

Sales Leads Begin with “Thumb-Stopping”

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Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping:  Online content that captures someone’s attention enough to stop them from scrolling.  Source: New York Times, page B1, 12/01/20. Ways to...
Sales Leads

Site Speed

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If you have been reading our Sales Leads newsletter the past few weeks you know that the new metrics based on Web Core Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit...
Digital Marketing
What is Page Experience?

Page Experience

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How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google: The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these...

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