Detroit SEO Company

Detroit SEO Company

At Ottaway Digital, we specialize in transforming online presences into powerful, results-driven platforms. Our extensive suite of digital marketing services ensures your business stands out in a competitive online landscape, delivering measurable growth and lasting success, but more specifically, generating sales leads and increasing website traffic and visibility. With over 50 years of cumulative digital marketing experience, our hands-on team will work with you to accomplish your business goals and objectives. Our owner, Bob Ottaway, says it best, "As a locally-owned SEO company, we take pride in working closely with each of our clients and turning their business goals into a reality."

Targeted AdWords and PPC Campaigns

At Ottaway Digital, we're able to maximize your advertising return on investments (ROI) with our expertly managed Google AdWords and pay-per-click (PPC) campaigns. We tailor advertising strategies to reach your targeted audience at the right place, at the right time, with the right message. Our campaigns are built on a foundation of thorough keyword research, audience segmentation, and competitor analysis. We focus on creating compelling content and optimizing landing pages to drive higher click-through rates (CTR) and turn conversions into sales.

Shopping Cart and Ecommerce Solutions

We build robust ecommerce platforms that simplify online shopping for your customers while boosting sales. Our ecommerce solutions include user-friendly shopping cart integrations, secure payment gateways, and customized product catalogs. By optimizing site performance, streamlining the checkout process, and implementing personalized recommendations, we enhance the overall customer experience.

At Ottaway Digital, our team understands that a successful ecommerce platform goes beyond functionality—it must also reflect your brand's identity. We create visually appealing and easy-to-use online stores that keep users engaged and help them move through the sales funnel. Features like advanced search capabilities, mobile optimization, and tailored marketing integrations ensure your store meets the needs of today's shoppers. Additionally, we prioritize secure transactions, protecting your customers' data while building trust in your brand. Whether you're you're launching a new online store or upgrading an existing platform, our approach ensures a seamless transition and long-term scalability. "As the ecommerce industry continues to grow well within the digital age, the more important it becomes to prioritize online store navigation and accessibility," stresses our owner and founder, Bob Ottaway, "Without these things, the more likely your customers will abandon their shopping cart altogether."

Additional Services for Comprehensive Solutions

In addition to our primary services of SEO, SEM, and web design, we offer a variety of other advertising services, including:

• Content Marketing Our content marketing services focus on creating purposeful and high-quality materials that align with your brand's voice. From blog posts to service pages to product descriptions, we craft content that informs, entertains, and creates conversion, all while meeting Google’s Helpful Content Guidelines and boosting SEO rankings.
• Lead Generation We develop strategies that attract and generate potential leads through targeted campaigns. By leveraging tools like email marketing, landing pages, and customer relationship management (CRM) integration, we can effectively help you convert interest into actionable leads.
• OTT Media Buying Our OTT (Over-The-Top) media buying services place your ads on over 100 streaming platforms, allowing you to reach cord-cutters and grow a digital presence among those who enjoy streaming content.
• Video Content Services Videos are a powerful storytelling medium, and we excel at producing professional, high-quality videos tailored to your marketing goals using our in-house studio. From promotional videos to tutorials, we bring your brand to life on screen.
• 360 Virtual Tour Immersive 360 virtual tours are an innovative way to showcase your space or products. Perfect for real estate, hospitality, and retail, these tours create an engaging experience for your audience. We have the levels of camera resolution to satisfy any budget.
• Photography Services In addition to video content, we offer high-quality photography services to leverage your business. This includes cover product shoots, corporate events, and more, ensuring your visuals leave a lasting impression.
• Reputation Management A strong online reputation is crucial. We proactively monitor reviews, respond to feedback, and leverage strategies that highlight positive aspects of your brand, building trust with your audience.
• Traditional Advertising We bridge the gap between digital and traditional media by offering traditional advertising to businesses that need them. We specialize in TV, radio, and print advertising, ensuring your brand reaches audiences wherever they consume content. Our integrated approach allows us to combine the power of traditional and digital strategies for maximum impact. To learn more about our traditional advertising and other media buying services, explore our other website, Ottaway.net.