Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.”
Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20.
Ways to achieve thumb-stopping for your website:
- Expertise: Does your site clearly convey your expertise in your field? Do you provide examples? Anything exclusive? Known for certain specialties?
- Authoritativeness: Are you providing examples of why you’re an authority in the moving business in your market? Your position in your market? Your leadership in a category?
- Trustworthiness: What is your site providing to the prospect to prove to them that you are reputable and should be trusted with their business? For example: Brands carried. Customer Reviews. Third-party endorsements. Awards.
If your site can’t prevent the prospect from scrolling right through it, it is not working. Now with COVID-19 and the emphasis on mobile in general, most of our clients are seeing more traffic from mobile devices than from desktop. This only emphasizes the need for “thumb-stopping” material on your site.
“Pretty” sites often don’t sell. In fact, they often don’t even rank. Engagement is key.
Onward and upward!
For more information: https://www.ottawaydigital.com/blog/seo-basics/on-page-seo/
