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“Re-Positioning” Your Brand

Posted on February 3, 2016 by Bob Ottaway

Most of you may find yourselves in a business that is at parity with its competitors. What should you do to differentiate your business in the minds of your prospective customers? MAKE SURE THAT YOU HAVE A DEFINED POSITION....

Digital Marketing

Google’s New Project: Accelerated Mobile Pages

Posted on October 12, 2015 by Bob Ottaway

Google’s new open-source project, Accelerated Mobile Pages, is a new way to make Web pages load much faster on mobile Web browsers. We can be sure Google won’t be charging for AMP, but a lot of the details surrounding...

Mass Media News

DOES MY BUSINESS REALLY HAVE A “BRAND”?

Posted on January 21, 2015 by Bob Ottaway

Probably not. Not to be harsh, but probably not. At Ottaway Communications we have been doing this a long time. With age does come wisdom, and with wisdom comes the truth…at least most of the time. And in our...

Digital Marketing

How to Get the Most Out Of Your Adwords Keyword Buys

Posted on September 5, 2014 by Bob Ottaway

Commonly, the method of setting up Adwords keywords tends to be rapid fire addition of keyword phrases and moving on to billing. However, as this is the most important step in determining 1) how much you’ll spend, 2) how...

Developers

how to get sales leads from your website

A Free Site Isn’t Really Free

Posted on July 1, 2014 by Bob Ottaway

“You get what you pay for.” It’s a cliché, but it’s true; that’s why it’s a cliché. Here are some more: “Nothing in life is free”, and “If it seems too good to be true, then it probably is”....

Digital Marketing

The Importance of Social Media

Posted on May 28, 2014 by Bob Ottaway

We all know the Internet has forever changed the way a business sells a product or service to its customer, and one aspect of the digital world in particular is having a profound impact on brand recognition and lead...

Digital Media News

How Music and Jingles Can Help Sell Your Brand

Posted on February 21, 2014 by Bob Ottaway

Have you ever found yourself watching a commercial or jingle on TV, and instinctively you start to sing or hum along with the tune? Research shows there’s a reason for that, and it proves that adding music to your...

“Re-Positioning” Your Brand

Google’s New Project: Accelerated Mobile Pages

DOES MY BUSINESS REALLY HAVE A “BRAND”?

How to Get the Most Out Of Your Adwords Keyword Buys

A Free Site Isn’t Really Free

The Importance of Social Media

How Music and Jingles Can Help Sell Your Brand

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