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ARE YOU A FARMER OR A HUNTER?

Posted on October 17, 2023 by Bob Ottaway

When we first started our sales consulting in Detroit back in 1999, working with clients in some ways was a lot easier as there were so many traditional media choices, and if done properly, they all worked. Now mass...

Sales Leads

BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS

Posted on October 10, 2023 by Bob Ottaway

This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it. However, it’s not easy, so they don’t...

SEO Facts

MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)

Posted on September 26, 2023 by Bob Ottaway

As we look at the economic landscape in 2023, we know that some of you are busy and making money, some of you are struggling to make payroll, and the majority of you are in the middle… cash-flowing but...

Digital Marketing

IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)

Posted on September 12, 2023 by Bob Ottaway

This is not pie in the sky. This is happening now and can help you as we are coming off a decent summer for many and are hitting the Fall. Now’s the time to increase your market share as...

SEO Facts

CONTENT IS KING AT GOOGLE (1 minute read)

Posted on August 28, 2023 by Bob Ottaway

We know that you hear it from lots of people selling you SEO: Shortcuts, schemes, hacks, page design, colors, you name it. It’s out there. The fact is, Google is too smart for that now. They have trained their...

SEO Facts

SLOW TIMES ARE RIPE TO INCREASE MARKET SHARE

Posted on August 15, 2023 by Bob Ottaway

Many businesses are having a tough year, especially if they are related to home sales, real estate sales, interior design and furniture. We’re hearing that some are seasoned companies off widely in terms of year over year sales. Some...

Digital Marketing

MAXIMIZE LEADS WITH NEW GOOGLE ADWORDS FEATURES

Posted on August 8, 2023 by Bob Ottaway

If you’re somewhat familiar with buying AdWords, you’re probably familiar with buying “clicks.” Well, those days are over. Now you can buy “conversions.” How does Google do this? By using billions of pieces of data to get you the...

Sales Leads

NO ONLINE SALES LEADS SHORT-CUTS

Posted on August 1, 2023 by Bob Ottaway

We’re all looking for a shortcut. We’re all looking for an advantage. Up till now, there seemed to be some tricks or “hacks” in IT jargon. Those days are over, thanks to Google’s computer scientists. They’ve done an amazing...

Digital Marketing

GOOGLE WEBSITE RANKING PALOOZA

Posted on July 11, 2023 by Bob Ottaway

As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...

Digital Marketing

7 Benefits of White Label SEO

Posted on June 29, 2023 by Bob Ottaway

In today’s competitive digital landscape, businesses constantly seek effective strategies to improve their online presence and boost their visibility. One such strategy that has gained significant popularity is White Label SEO. White Label SEO has many benefits for agencies,...

ARE YOU A FARMER OR A HUNTER?

BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS

MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)

IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)

CONTENT IS KING AT GOOGLE (1 minute read)

SLOW TIMES ARE RIPE TO INCREASE MARKET SHARE

MAXIMIZE LEADS WITH NEW GOOGLE ADWORDS FEATURES

NO ONLINE SALES LEADS SHORT-CUTS

GOOGLE WEBSITE RANKING PALOOZA

7 Benefits of White Label SEO

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