“UGLY” WEBSITES SELL
You’re probably thinking, I’ve had too much New Year’s Eve cheer before I’m writing this newsletter. However, that’s not the case. And, it’s not April Fools. I’m serious. We’re serious. Here’s why:
- LOST BUSINESS: We lost a piece of new business recently, and when I asked why, he told me that he liked the aesthetics of another designer more. That’s when I realized that I hadn’t explained our design strategy. Here’s a free tip.
- PURE AESTHETICS ARE YESTERDAY’S BREAKFAST: That’s not where Google is anymore. Pretty websites are like an “empty suit.” unless you are an established brand.
- WHY DOES Google’s SNIFF TEST MATTER? As the most used search engine in the world, what they want is the only thing that matters…if you want sales leads.
- DESIGN YOUR WEBSITE FOR SALES LEADS: You see it frequently: the spinning numbers…the pop-ups… little or no content. Is that helpful content for a prospect who’s looking for information to possibly buy from you?
- ANSWER THEIR QUESTIONS TO MEET THEIR NEEDS: With Google’s “Helpful Content Update” of August 2022 now part of their basic ongoing machine ranking, your site must meet their guidelines for High-Quality Content. Don’t let the big brands fool you. They operate under separate rules at Google.
- SITES FULL OF HELPFUL CONTENT WIN: To get sales leads, your site must get traffic to it. To get that traffic, your site has to be on Page One of Google for as many keyword phrases as possible. To do that your site must satisfy the Google guidelines. Our “ugly” sites do, as do most high-ranking sites.
- DESIGN FOR THE CUSTOMER FIRST: When you do, the pieces will fall into place.
Onward & Upward, and Happy New Year!
Check Out Our Recent Blog Posts:
