CAN YOU ADMIT YOU’RE WRONG?
We talk to dozens of business owners every month, looking to get more sales leads. A big stumbling block here is being able to listen to the experts, view the data, and then be able to admit you’re wrong…that your marketing has a problem. Let me explain:
- IT’S ALL ABOUT ANALYSIS: Today, you don’t have to do thousands of dollars of focus group research. There’s software to do that.
- EXAMINE THE DATA: Opinions are helpful, but data dosn’t lie. Determine where your site falls short.
- OFTEN THE TRUTH HURTS: When the data shows your advertising is working in getting prospects to your site, but they are not calling or checking out, it hurts.
- WE WANT TO FIGHT: We’ve heard all sorts of excuses, from “people using the internet just aren’t our customers” to “there’s something wrong with the landing page”…but they are, and there isn’t anything wrong with the landing page.
- IT’S YOUR WEBSITE: The internet, search engines, and the LLMs like ChatGPT put the customer in control. If they are halfway internet savvy, they can easily shop and compare. If your website doesn’t match up to the competition, you’re sunk.
- YOUR WEBSITE HAS TO BE CONSTANTLY UPDATED: Why? Because your competitors are constantly updating their websites. We have the data. We can show you every time a competitor adds a new page or changes a page. There are no secrets.
- BURY YOUR HEAD IN THE SAND…YOU’LL GET RUN OVER: The moral of the story in today’s newsletter is that if your Google Analytics shows a fair amount of traffic, but nobody’s buying…well, something’s wrong.
It takes courage and humility to admit your marketing is not where it needs to be. We had a client last month with 2000 clicks to their landing page, and no phone calls. They blamed it on the internet! Please don’t be so foolish because you’ll never win.
Onward & Upward!
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