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SEO Facts

Is SEO Profitable?

Posted on May 3, 2021 by Bob Ottaway

Businesses that have opted for SEO marketing have found that their websites become more engaging for the user, resulting in more leads. How do we know for sure, and it’s not just opinion? Here’s how in brief: GOOGLE ANALYTICS...

SEO Facts

Page Experience Rankings

Posted on April 27, 2021 by Bob Ottaway

As you have heard for the better part of a year, Core Web Vital rankings start next week. Here’s what we believe now according to research performed by Searchmetrics and relayed by Marcus Tober in Voices of Search podcast...

SEO Facts

GRUMPY OVER MOBILE ONLY?

Posted on March 31, 2021 by Bob Ottaway

As we mentioned a few weeks ago, Google is now basing your website’s ranking only on your mobile version. This has made some of our clients grumpy (to be polite) and some of our staff disappointed. Why? Read on:...

Digital Media News

Mobile-First Indexing

Posted on March 15, 2021 by Bob Ottaway

As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed,...

Digital Media News

PRIVACY CONCERNS WILL AFFECT AD TARGETING

Posted on March 8, 2021 by Bob Ottaway

The “battle cry” far and wide has been about consumers of the internet’s privacy. CEO after CEO has been paraded through Washington to be cross-examined about what information their company is collecting on “unknowing” users. As consumers we appreciate...

SEO Facts

Site Problem? Google Core Update

Posted on December 14, 2020 by Bob Ottaway

Google began a new core update on December 3rd. These updates take about two weeks to roll out. All SEO research companies agree it was a big update. Bigger than May 2020. If your site lost page rank, here...

Sales Leads

Sales Leads Begin with “Thumb-Stopping”

Posted on December 1, 2020 by Bob Ottaway

Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20. Ways to...

Sales Leads

Site Speed

Posted on November 9, 2020 by Bob Ottaway

If you have been reading our Sales Leads newsletter the past few weeks you know that the new metrics based on Web Core Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit...

Digital Marketing

Page Experience

Posted on October 12, 2020 by Bob Ottaway

How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google: The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these...

SEO Basics

Google Ranking Factor: Cumulative Layout Shift

Posted on September 30, 2020 by Bob Ottaway

The third Google Web Core Vital and the final in this series of new Key Performance Indicators that Google will be measuring in partially determining your site’s PageRank. WHAT: Three new “web core vitals.” This third one is called...

Is SEO Profitable?

Page Experience Rankings

GRUMPY OVER MOBILE ONLY?

Mobile-First Indexing

PRIVACY CONCERNS WILL AFFECT AD TARGETING

Site Problem? Google Core Update

Sales Leads Begin with “Thumb-Stopping”

Site Speed

Page Experience

Google Ranking Factor: Cumulative Layout Shift

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