Lead Generation Agency Services

What Lead Generation Strategies Do Digital Marketing Agencies Offer?

When it comes to lead generation strategies, “today’s lead generation specialists use automation tools, sophisticated data analytics, and personalized customer engagement strategies,” says Eliza Giles from Southern California News Group. Additionally, the type of strategies digital marketing companies use depends on the industry, target audience, and business goals. Common strategies include:

• Search Engine Optimization (SEO) to attract organic traffic in the long run
• Pay-Per-Click (PPC) Advertising for targeted, immediate results
• Content Marketing to drive engagement, build trust, and rank high on Google
• Email Marketing Campaigns for nurturing prospects
• Social Media Advertising on platforms like Facebook, LinkedIn, and Instagram

Since 1999, we’ve been combining proven tactics with data-driven insights to generate leads that matter. Our team tailors strategies for each client, whether it’s B2B or B2C, using a mix of:

• SEO and targeted content creation to attract qualified prospects
• PPC campaigns designed to reach ready-to-convert users
• Custom lead magnets like whitepapers and blogs
• Social media and display ads built for visibility and engagement

“We don’t believe in a one-size-fits-all strategy for lead generation — our solutions are designed for each client according to their needs,” explains our President, Bob Ottaway.

Can Digital Marketing Companies Show Case Studies or Examples of Successful Lead Generation Campaigns They've Run?

Caroline Forsey from HubSpot suggests, “Putting together a compelling case study is one of the most powerful strategies for showcasing a company’s product and attracting future customers.” Because of this, many reputable digital marketing agencies provide case studies to demonstrate their experience and extensive track record of successful campaigns. These may highlight:

• Campaign goals and challenges
• Strategy and tactics implemented
• Metrics achieved (e.g., cost per lead, conversion rate)
• Tools and platforms used
• Specific testimonials from clients

Ottaway Digital is proud to share real-world success stories from businesses we’ve helped grow. Our case studies highlight:

• Significant increases in qualified leads
• Dramatic reductions in cost per lead
• Strategic use of platforms like Google Ads, Facebook, and LinkedIn
• Specific industries served, from contractors to SaaS companies.

“Our results speak for themselves—and we’re always ready to provide examples upon request,” highlights our President, Bob Ottaway. To learn more about our lead generation success stories from some of our satisfied clients, check out our case studies page.

What Platforms and Channels Do Digital Marketing Agencies Typically Use for Lead Generation?

Lead generation can happen across many platforms and channels. Most agencies use a blend depending on the client’s goals:

• Google Ads (Search & Display)
• “Platforms like LinkedIn, Facebook, and Twitter are powerful tools for reaching and engaging with potential leads,” says Ross Kernez from Newsweek.
• Organic SEO for long-term visibility
• Email marketing tools like Mailchimp, HubSpot, or ActiveCampaign
• Third-party lead capture tools and CRMs for nurturing

Ottaway Digital uses a multi-channel strategy that may include:

• Google Search and Display Ads for direct lead capture
• LinkedIn Ads for B2B lead generation
• Facebook and Instagram Ads for broad reach and retargeting
• Strategic SEO and content campaigns
• CRM integrations and email campaigns to nurture long-term prospects

“We go where your audience is — whether it’s Google, Facebook, LinkedIn, or email—we use the platforms that drive the best and most economical leads for your business,” says our President, Bob Ottaway.

How Do Digital Marketing Companies Track and Report the Performance of Lead Generation Campaigns?

According to Forbes Brand Contributor Lisa James, “In a world of constant change, data analytics remains the fuel for better customer engagement and personalized brand experiences.” Reputable digital marketing agencies often rely on important reporting and data metrics to monitor lead generation performance. They typically track:

• Cost per lead (CPL)
• Conversion rates by platform or campaign
• Click-through rates (CTR)
• Lead quality indicators, such as time on site or engagement
• Sales funnel performance

To maintain transparency and enhance communication efforts, many companies also deliver detailed reports and actionable insights on a weekly and monthly basis.

Ottaway Digital provides comprehensive, easy-to-read reports that include:

• CPL and campaign ROI breakdowns
• Visual performance dashboards
• Analysis of top-performing keywords, ads, and landing pages
• Action items and optimizations for the next cycle

“Our team believes in full transparency and regular communication—so you always know how your campaigns are performing,” notes our President, Bob Ottaway.

How Is the Onboarding Process Designed for Lead Generation Services, and How Do Digital Marketing Agencies Tailor Their Approach for Specific Businesses?

The onboarding process for lead generation services typically involves:

• Discovery calls to understand goals and pain points
• “Searches for competitor comparisons and product reviews,” the LondonDaily.News reports.
• Platform and asset audits (website, CRM, ads)
• Strategy development and timeline planning

From there, agencies personalize campaigns based on industry trends, customer behaviors, and business objectives.

At Ottaway Digital, our onboarding is built around clarity and customization. We offer:

• A kickoff call to align on goals, priorities, and timelines
• A full audit of your digital presence and historical performance
• Competitive analysis and persona development
• A tailored strategy brief outlining short- and long-term lead generation goals

“We don’t believe in cookie-cutter campaigns—everything we do is purpose-built for your business,” states our President, Bob Ottaway.

What Pricing Structures Do Digital Marketing Companies Offer for Lead Generation Services?

Agencies may offer several pricing models, including:

• Monthly retainers for ongoing lead generation management
• Pay-per-lead models based on lead volume
• Project-based pricing for short-term campaigns
• Performance-based pricing where payment depends on results

The right model often depends on the campaign complexity, lead volume expectations, and your industry. “Certain industries, such as technology or healthcare, may have higher lead generation cost due to increased competition and the complexity of their offerings,” adds Prescott News. 

At Ottaway Digital, we offer customizable pricing options to fit your goals and budget, including:

• Transparent monthly retainers for full-service management
• Pay-per-lead campaigns for businesses focused on volume
• Custom hybrid models with performance-based incentives

“We keep it flexible and transparent, with our lead generation prices based on a month-to-month basis,” states our President, Bob Ottaway. To get a more comprehensive understanding of our pricing structure for lead generation solutions, request your free, no-obligation consultation today by calling (248) 637-4600 or filling out our online contact form.