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Digital Marketing

WHAT SHOULD A SALES LEAD COST?

Posted on September 13, 2022 by Bob Ottaway

We all know that keeping the cost of a sales lead as low as possible is your goal. But is it realistic? Should your company be budgeting more? Here’s our take on it: LEAD COSTS VARY BY INDUSTRY:...

Digital Marketing

IMPROVED CONVERSIONS WITH GOOGLE ADS

Posted on September 6, 2022 by Bob Ottaway

Google Inc. certainly needs no sales endorsements. They are the biggest ad medium by far and they continue to grow. However, it is our job to tell you if we see a way for you to get more leads…and...

Digital Marketing

VOICE SEARCH

Posted on July 28, 2022 by Bob Ottaway

You may be among the millions of people who own an Amazon Alexa, a Google Assistant or other “smart speaker”. I say millions because Amazon sold 65 million Echo Assistants in 2021 alone and Google has sold over 52...

Digital Marketing

THE BREAK-UP OF GOOGLE?

Posted on July 18, 2022 by Bob Ottaway

As you may know, Google is facing severe pressure in Congress as well as the EU about alleged anti-competitive practices. As part of the proposed solution, it faces the prospect of spinning off its ad business to a third...

Digital Marketing

WELL-POSITIONED BUSINESS?

Posted on June 14, 2022 by Bob Ottaway

If you’re a small retailer, you’re probably getting buffeted by the winds of change. So not only do you need to keep your eyes on the local competition who are in the same boat as you are, but you...

Digital Marketing

Detroit Internet Marketing Company Compared to Ottaway Digital

Posted on September 13, 2021 by Bob Ottaway

When you are looking for reputable SEO agencies based in Detroit you want to find one that can provide you with full-service internet marketing and SEO services, and that will give you proven results to generate more sales leads...

Digital Marketing

How to Establish Brand Identity Through Website Design

Posted on June 21, 2021 by Bob Ottaway

The internet is full of websites and endless information. These websites are constantly trying to outshine one another. A brand’s website should be full of as much useful information as possible (emphasizing useful). This information is put in place...

Digital Marketing

Page Experience

Posted on October 12, 2020 by Bob Ottaway

How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google: The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these...

Digital Marketing

On-Page SEO

Posted on September 28, 2020 by Bob Ottaway

On-Page SEO What is on-page SEO? – On-page SEO is the process of optimizing web pages to help them rank higher on search engines like Google and Bing. The end goal? To help increase the flow of organic traffic...

Digital Marketing

CONTENT MARKETING IN DETROIT (Updated 2021)

Posted on July 1, 2020 by Bob Ottaway

If your Detroit business chooses to invest in content marketing, you’re choosing to actively take a role in getting to know your audience better, which allows you to potentially convert more leads and increase your brand awareness. You must...

Digital Marketing

WHAT SHOULD A SALES LEAD COST?

IMPROVED CONVERSIONS WITH GOOGLE ADS

VOICE SEARCH

THE BREAK-UP OF GOOGLE?

WELL-POSITIONED BUSINESS?

Detroit Internet Marketing Company Compared to Ottaway Digital

How to Establish Brand Identity Through Website Design

Page Experience

On-Page SEO

CONTENT MARKETING IN DETROIT (Updated 2021)

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