ParkingPass.com - SEO

Client Challenge:

As a startup software as a service (SaaS) company, gaining a market share to increase traffic to their website proved to be a challenge for ParkingPass.com. They needed a strong SEO strategy to increase their market share and website visibility to increase traffic and take their parking software nationwide.

Our Solution:

While we rebuilt their website as a separate service, our SEO strategy mainly focused on rewriting content and showing off their expertise. As a SaaS company, ParkingPass.com knows the tech industry well, but sometimes, the tech jargon goes above customers’ heads. We repositioned the content on the website to be accessible and understandable.

Through extensive keyword research, website reformatting, rewriting content, and creating new content, we more than doubled their market share in a two-year period. Since ParkingPass started with us in April 2021, they now rank for 30 new keywords. Out of those 30 new keywords, ParkingPass is on page 1 of Google for 19 of them.

Through our customized SEO strategy, we tripled their website’s visibility on Google, increasing their website traffic by over 25% within a two-year period. This online success allowed ParkingPass.com to expand its Florida-based business to major cities across the US, like Houston, Chicago, Denver, and Las Vegas.