Oakland County - Transit Millage Proposal - Adwords

Client Challenge:

As with any proposal, Oakland County wanted to maintain a neutral position with the Transit Millage Proposal while raising awareness about the proposal. The county wanted to inform as many eligible voters as possible about the proposal in the two weeks leading up to the election.

Our Solution:

Using Google Adwords, our pay-per-click (PCP) specialists dove into keyword research to find the keywords that would reach the most people in the county. Using those keywords, we crafted an enticing ad that informed the public about the Transit Millage Proposal. By defining our target audience and location, we could zero in on the specific demographic to target while keeping the cost per click low to stay within the client’s budget.

In the 11 days leading up to the November 8, 2022, election, we generated hundreds of thousands of impressions and tens of thousands of clicks. The ad was shown just to residents of Oakland County so there was no waste, which is important for a government entity.