Besco Commercial & Besco Water - Web Build

Client Challenge:

Besco is a water treatment company that came to us wanting to build their online presence. They had both B2B and B2C elements of their business that they weren’t sure how to position online.

Our Solution:

To avoid customer confusion, our content strategy team decided that it was best to keep the B2B and B2C aspects of their business separate. Upon client approval after the presentation, we built, designed, and launched two separate websites: Besco Commercial for B2B and Besco Water for B2C.

Our engineers, web designers, and content team collaborated to produce two multi-page websites encompassing Besco’s brand. We tailored the Besco Commercial site to appeal to business owners and the Besco Water site to appeal to potential customers who wanted to purchase treated water or install a water treatment system.

We created contact and estimate request forms and researched keywords to optimize each page we wrote. The site is organized to be user-friendly, outlining the services offered on service tiles and clear site navigation on the menu. In addition, we added software to accept payment online for the residential site.

Since the launch of both websites, Besco Commercial & Besco Water created an online presence that became a force to be reckoned with. Their websites have increased brand awareness and significantly increased their revenue, allowing them to expand and offer services nationwide.