HOUSING FREEZE THAWING. IS HOME SERVICES NEXT?
It looks like the housing market freeze is starting to thaw. If anything about a new home is important to your business, let’s take a look and see how you can benefit. As always, our intent is for you to be prepared and get leads. In brief:
- EXISTING HOME SALES UP: 2% in July on a seasonally adjusted basis.
- WHY UP? The pace of home-price growth is slowing. Prices are falling in much of the country.
- MORTGAGE RATES ARE EASING SLIGHTLY: 6.58% on 30-year as of 8/21/25.
- UNSOLD HOME INVENTORY HIGH: This reflects unsold new and existing homes and is at the highest level since November 2019.
- MORE THAN 20% OF SALES HAD SOME KIND OF PRICE CUT IN JULY: This reflects falling sales prices, especially in the Sunbelt.
- WORST HOUSING MARKET IN THE US: Cape Coral, Florida, with 12,000 homes for sale.
- FIRST-TIME BUYERS ACCOUNTED FOR 28% OF PURCHASES: This was down from June and July of last year.
- MEDIAN HOME SALES PRICE IN JULY: $422,400.
This is certainly great news for all of you selling furniture, appliances, home services installation and repair, as well as furnishings of all types; however, the number of homes selling is still small on a historical basis, so you must be prepared. That means if you’re not on Page One of a search, either by SEO or Google Ads, you still probably won’t get a lead. But it’s not rocket science, you can do it. We do it for our award-winning clients every day.
Onward & Upward!
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