There is all this talk about AI and how it is the biggest change since the internet itself. Maybe all that’s true, but it doesn’t change the fact that showing up in any type of search depends on your website. AI systems and search engines all search the internet to provide their answers, whether you use:
- Google Search
- Bing Search
- Bing Microsoft Copilot
- ChatGPT
- Perplexity.ai
- Anthropic’s Claude
- Or any of the host of new others
If your website’s not showing up in the search results, you won’t be shown to prospects looking for your services.
What to do|👍
- GET TO PAGE ONE: If you are not near the top, you won’t get listed. Even Page 2 may be enough, or even Page 3; it all depends.
- OPTIMIZE YOUR SITE: Any reputable firm holding themselves out as experts in SEO should have the expertise to do this.
- ASK FOR REFERENCES: Any agency with good results should be pleased to provide.
- FORGET SHORT-TERM FIXES: Buying a listing in directories or other models does not serve your own site. You help the directory you are buying from. Don’t ignore your own site.
Search is all that matters today. Advertising is advantageous but not at the expense of SEO. Having your site found by search engines is a must.
Onward & Upward!
For more information: https://detroitseocompany.com/blog/seo-facts/8-to-marketing/
