Plastic Surgery Digital Advertising Strategy | Ottaway Digital

Plastic Surgery Digital Advertising Strategy

surgery room

The way patients are looking for plastic surgeons is changing. As the days of traditional word-of-mouth marketing become less prominent, digital advertising has never been more important in the plastic surgery industry. Digital advertising presents an endless amount of benefits for your business. Some of the key benefits include the opportunity to establish and expand your brand, effectively connect with potential patients, and attract fresh clientele to your clinic. By embracing digital advertising, you can leverage these key benefits to stay ahead in the market.

Digital advertising in the plastic surgery industry is no easy task. At Ottaway Digital, we understand what it takes to successfully market your plastic surgery clinic. With over 30 years of marketing and media experience, we are confident that we’ll deliver consistent and effective results to your business. 

SEO Services For Your Plastic Surgery Company

We recognize the importance of search engine optimization (SEO) in driving traffic to your website. Our SEO services are designed to ensure your website receives maximum visibility and engagement from visitors. By conducting thorough keyword research, optimizing on-page elements, and improving website performance, we are confident we can elevate your clinic to the next level. 

Our SEO Services: 

  • SEO-Optimized Content: Our content team will write new and original content for your website. We utilize cutting-edge software in our writing process to ensure all the content on your website is high-quality and SEO optimized. 
  • Website Audit: Our website audits give you a detailed breakdown of your website statistics, so we can understand where and what you need to improve on. All of our website audits are conducted by our IT professionals, giving you a personal and thorough evaluation of your website’s performance, functionality, and overall user experience.
  • Local Search: See how your clinic stacks up against competitors in your area. We track and monitor your local search through Google Business Profile, Yelp, Angi, Bing Places, and Apple Listings.
  • Competitive Analysis: Understanding what and how your competitors are doing is the key to enhancing your business strategy. Our competitive analysis reports evaluate essential metrics such as rankings, website traffic, and online visibility. Additionally, they offer valuable insights into your competitors, enabling you to make well-informed decisions on maintaining a competitive edge in the market.

As a full-service advertising agency, we are committed to working closely with you to determine the best course of action for your company. Whether it’s content optimization, website audits, local search, or competitive analysis, our team is here for you. 

Creative Web Design For Your Plastic Surgery Company

In the plastic surgery industry, where the decision-making process heavily relies on trust and credibility, a well-developed and professional website is vital. Your website should serve as a virtual storefront for visitors. It should also showcase your expertise and knowledge in the industry. 

desktop and mobile devices

Our Web Design Services:

  • Website Theme: A visually appealing and user-friendly website not only enhances your online presence but also instills confidence in your prospective patients. Our plastic surgery website layout is designed to be both user-friendly and professional. Along with showcasing before-and-after galleries, our layout also conveniently displays your plastic surgery services, allowing visitors to easily find the information they need.
  • Logo Design: We understand the importance of personalization when it comes to logo design. Our team of web designers will tailor every aspect of your logo design to ensure it perfectly aligns with your brand identity and resonates with your target audience. 
  • Estimate/Quote Form: Our estimate and quote forms have proven to get leads. By featuring an estimate or quote form on your website, you not only enhance the user experience but also encourage visitors to take the next step in actively engaging with your business. 
  • Mobile-Friendly Website: A mobile-friendly website ensures optimal user experience and engagement with visitors. With mobile devices being such a prominent aspect in today’s digital landscape, having a mobile-friendly website is essential to getting conversions and improving search engine rankings. 

By utilizing our web design services, you will be able to harness the power of a visually captivating and user-friendly website. This will ensure your brand stands out and attracts a steady stream of interested prospects.

TV Buying Services

Despite the rapid shift from television to digital advertising, TV broadcasting still remains a formidable and influential medium for reaching your target audience. With our strategic approach and in-depth market knowledge, we ensure that your TV advertisements will precisely target and maximize visibility among your desired demographic. 

Our TV Buying Services: 

  • Broadcast TV Buying: TV broadcasting can be difficult to understand, but as experienced media buyers, we will simplify the process for you. We analyze the viewing habits of your target audience and identify peak time slots. This approach ensures that your message is effectively delivered when and where it matters the most. 
  • Cable TV Buying: Our cable TV services allow you to geotarget your audience. This provides you with the flexibility to precisely target your advertising efforts towards a specific area. For example, if your plastic surgery clinic was in Metro Detroit, you would be able to specifically target people in that area.  
  • TV Copywriting: The main focus of our copywriting services is to create exciting and creative TV commercials for your company. By using persuasive language, impactful storytelling techniques, and engaging visuals, our copywriters ensure that your TV commercial leaves a lasting impression on viewers.

At Ottaway Digital, we have your TV advertising campaigns covered from start to finish. With over 30 years of experience in both digital and traditional advertising, we understand what it takes to run a successful TV advertising campaign and will work with you every step of the way.

Get Your Free Moving Quote/Estimate Today

With a rich history of working with plastic surgery clinics dating all the way back to 2004, we are ready to elevate your plastic surgery clinic to new heights. Our team of professionals bring a wealth of industry-specific knowledge and digital expertise to the table, allowing us to deliver consistent and measurable results.

Have a project in mind? Request your free proposal today by filling out our online form or by giving us a call at (248) 637-4600

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