Logistics Digital Advertising Strategy | Ottaway Digital

Logistics Digital Advertising Strategy

warehouse workers in a warehouse

In today’s competitive landscape, digital advertising plays a vital role in running a successful logistics company. With the increasing reliance on online platforms, digital advertising provides an effective means for logistics companies to reach their audience. 

At Ottaway Digital, we take the time to work with you and understand your needs. Our team is committed to helping you achieve your goals by developing customized digital advertising strategies for your logistics company. As a full-service digital advertising agency, we specialize in a variety of services, including sales lead generation, SEO, web design, and more.

SEO Services For Your Logistics Company

Our SEO services are designed to optimize your online presence and drive traffic to your logistics company. With a focus on keyword research and on-site optimization techniques, we ensure your website is positioned to attract and engage visitors.

Our SEO Services: 

  • Content Optimization: Writing new, consistent, and relevant content boosts search engine comprehension, leading to higher rankings for targeted keywords. A higher ranking helps drive more traffic to your website and increases your chances of reaching your desired audience.
  • Competitive Analysis: Our competitive analysis reports measure key metrics, including ranking, website traffic, and online visibility. They also provide valuable insights into your competitors, allowing you to make informed decisions on how to stay ahead in the market. 
  • Tracking & Reporting: We track and analyze your local search using Google Business Profile, Yelp, Apple Listings, Angi, Bing Places, and more. 
  • Geo-Target: Visibility often gets overlooked. We program your Google Business Profile so that your logistics company is visible to local users in your area. 

To ensure our SEO services are perfectly aligned with your logistics goals, we offer monthly video calls with your dedicated account associate to discuss the best strategies and action steps for your company. By maintaining trust and open communication, we are confident that our SEO services will help your company thrive. We’re small. We keep our client roster under 50, so you get personal attention and don’t feel lost or forgotten.

Creative Web Design For Your Logistics Company

Establishing a professional online presence begins with a well-developed website. Our team of skilled web designers will work closely with you to design a website that not only fits your needs but also showcases your logistics services as well.

Our Web Design Services:

  • Website Layout: Our websites are built with WordPress, giving you the flexibility to manage and optimize your website at any time. Our logistics website layout is also designed to prioritize user-friendly navigation, allowing visitors to easily find the information they need and interact with your services. 
  • Logo Design: With a focus on creativity and current market trends, we design custom logos that create a visually appealing and memorable brand identity for your company. Our logos are meant to leave a lasting impression on customers and ensure that your company stands out from competitors. 
  • Contact/Quote Form: Our contact and quote forms allow you to gather all the information you’ll need about potential customers and the services they require.
  • Mobile-Friendly: Along with the standard desktop layout, our websites also have a mobile layout as well. Our mobile-friendly website layouts are designed to provide optimal viewing and usability on smartphones and tablets.

By incorporating compelling design elements, intuitive navigation, and strategic calls-to-action, we ensure that your website will become a powerful tool for attracting and retaining potential customers in the competitive logistics industry.

Digital Advertising For Your Logistics Company

While SEO is a valuable long-term strategy for boosting your online presence, digital advertising offers a rapid and effective approach to generating leads. This is especially beneficial for newly established logistics companies looking to establish their brand and attract customers quickly.

Google Ads screen

Our Digital Advertising Services:

  • Social Media: A social media profile provides an engaged and targeted approach to your advertising campaign. We have experience working with many social media platforms using paid advertising, including Facebook and LinkedIn.
  • Google Ads: Our Google ads services are focused on driving results and maximizing your online visibility. We use data-driven strategies and targeting techniques to optimize your ad campaigns. To make the best use of Google AI, we’ve spent over $8 million for clients on Google Ads.
  • Google Guaranteed: Our Google Guaranteed feature allows you to pay for live and direct phone calls from potential clients. Google Guaranteed puts you in direct contact with clients.

With years of experience and expertise, we ensure we’ll deliver consistent and effective results for your digital advertising campaign. Whether it’s social media, Google Ads, or Google Guaranteed, our team is prepared to handle all your digital advertising campaign needs.

Contact Us

At Ottaway Digital, your success is our priority. From the initial consultation to the ongoing optimization and monitoring, we strive to establish a collaborative partnership, ensuring we are there for you every step of the way. 

Interested in a proposal? Request your free proposal today by filling out our online form or by giving us a call at (248) 637-4600

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