What Key Features Should I Look for in an ECommerce SEO Service?
When seeking an e-commerce SEO service, it’s essential to look for expertise in keyword optimization, site structure, product page optimization, and mobile responsiveness. Additionally, the service should offer comprehensive analytics reporting to track performance and make necessary adjustments. Above all, a good e-commerce SEO strategy is data-driven.
At Ottaway Digital, we pride ourselves on offering a full-service e-commerce SEO service that covers all these bases and more. Our approach is rooted in decades of experience, ensuring that our client’s online stores are optimized for users as Google rolled out its Helpful Content Update.
This changed the algorithm to boost the ranking of sites with people-first content and punishes sites that are writing simply for a higher ranking from Google. The new Helpful Content Update also updated the algorithm to punish sites with duplicate content. Original content is now a key ranking factor in a page on your site appearing in organic search.
From keyword research to site architecture, we handle every aspect of e-commerce SEO with precision and expertise. We also specialize in building e-commerce websites, meaning we can optimize your site from its foundation and up. You can learn more about our e-commerce web development services on our Shopping Cart page.