As the quarantines are lifted, you will want to reconnect with your customers. If you have been advertising during the lockdowns, that puts you ahead of the game, but it may not. Now is the time to get the strategy, planning and campaigns ready to go. And Ottaway Digital is the place to start. Here’s why:
  1. TIME SPENT WITH MEDIA: In the last published survey by eMarketer, the time spent with Digital far exceeded all other mediums. Take a look:
  2. TARGETING: You know your customers and where they are located.
  3. REPETITION: Choose a small enough target so that you can repeat the ad, or a variation at least 4 times. If you don’t have enough money to run multiple times, don’t run.
  4. USE REMARKETING: It’s cheap and it only makes sense. Don’t dog them. Run 2-3 days. That’s enough.
  5. DAYPART ADS: Unless you have a robust shopping cart, never run your ads when you’re closed.
Since 1999 we have been the sales lead generation team for our clients. Many have been with us for 20 years. When you get results…nobody leaves.
Onward and upward!
OTTAWAY DIGITAL: America’s SEO Service Company Since 2006.
3250 W. Big Beaver Rd. Suite 428 Troy, Michigan 48084 (248) 637-4600

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Bob Ottaway

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.