As we mentioned a few weeks ago, Google is now basing your website’s ranking only on your mobile version.  This has made some of our clients grumpy (to be polite) and some of our staff disappointed.  Why?  Read on:

NEW STRATEGY:  This is the first time in our Internet lives that we can’t have a “beautiful site”…one that “pops” to quote a client or two.  Before now, we could design for the whole desktop/laptop screen.  Full-screen.  Sliders.  Transitions.  Big forms.  You name it.  Not anymore…at least for mobile.  Only a few key elements appear when the phone loads.

LIMITED “REAL ESTATE”:  By that, we mean very limited space for design, offers, phone numbers, name, etc.  Yes.  Think of it as only the space that you see on your phone when you first look at the site.  That’s what you really only have to work with on mobile.  You can still go crazy with design on desktop, it will be seen by some of your customers, but it just won’t influence your page rank on Google.

CALL(S) TO ACTION:  These are so important to have right at the top of your page so they show up on the viewport of your phone upon loading.  

WHAT IS THE CONSUMER DOING ON YOUR SITE?:  Seems rhetorical doesn’t it?  Well, it’s a discussion we have often, so we know that it is not.  That is the overarching question that the mobile version of your site must answer immediately.  

“I DON’T GET MANY CONVERSIONS ON MOBILE”:  That may be true.  And, your Google Analytics may support it, but there is much research out there to show that most searches begin on mobile, even if the user later movers to a desktop to actually compete the purchase or not.   You can’t afford not to be ready.

It’s now pretty much a mobile world…like it or not.  Onward and upward!

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