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WHY DID TIGER WOODS STUDY SEO?

Posted on July 27, 2020 by Bob Ottaway

ANSWER: To get his ranking up! How about you? How about your site? As we head into the busy fall selling season, not to mention holiday sales beginning in August online, how are you going to get sales...

SEO Facts

STOCK PHOTOGRAPHY: No Harm. No Help.

Posted on July 20, 2020 by Bob Ottaway

QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your company’s website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...

Digital Marketing

CONTENT MARKETING IN DETROIT (Updated 2021)

Posted on July 1, 2020 by Bob Ottaway

If your Detroit business chooses to invest in content marketing, you’re choosing to actively take a role in getting to know your audience better, which allows you to potentially convert more leads and increase your brand awareness. You must...

SEO Facts

WEBSITE NOT GETTING LEADS?

Posted on June 29, 2020 by Bob Ottaway

The answers to your website’s sales performance are in the data from Google Analytics (GA). Download and install if it’s not there already–it’s free! Review it at least monthly and check the following important Key Performance Indicators (KPIs): CONTENT....

SEO Facts

ADWORDS CLICK-THRU RATES 2-3%

Posted on June 16, 2020 by Bob Ottaway

Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your business. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The first...

SEO Facts

SITE DROP? GOOGLE MAY UPDATE

Posted on June 1, 2020 by Bob Ottaway

Google made another “core” update beginning May 4th. Google gave no information about the objectives of this update which is generally the case. What we can tell you based on our SEO research: E.A.T. STILL MATTERS: We have...

SEO Facts

REOPEN WITH DIGITAL ADS

Posted on May 18, 2020 by Bob Ottaway

As the quarantines are lifted, you will want to reconnect with your customers. If you have been advertising during the lockdowns, that puts you ahead of the game, but it may not. Now is the time to get the...

Mass Media News

Image by iXimus from Pixabay

POLITICS ASIDE…COVID FATALITY RATE ONLY 1.8% IN U.S. FOR PATIENTS UNDER 65 WITH NO PRE-EXISTING CONDITIONS

Posted on April 29, 2020 by Bob Ottaway

Lives matter, so providing biased information would be completely irresponsible. We would never do that. There is much debate about reopening the economy and, unfortunately, it has taken on a political tone. We just want what’s best for all...

SEO Facts

Image by Chetan Kotadiya from Pixabay

ON SALE: GOOGLE & FACEBOOK ADS

Posted on April 20, 2020 by Bob Ottaway

Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your company’s sales? In brief: GUTS: It takes guts to advertise...

Digital Marketing

by Yelp Inc. from Flickr Commons

YELP YELPS. GOOGLE SUSPENDS.

Posted on April 13, 2020 by Bob Ottaway

Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of coronavirus and their main advertiser category, restaurants, cancelling their ads. In addition, Google has announced the suspension of all...

WHY DID TIGER WOODS STUDY SEO?

STOCK PHOTOGRAPHY: No Harm. No Help.

CONTENT MARKETING IN DETROIT (Updated 2021)

WEBSITE NOT GETTING LEADS?

ADWORDS CLICK-THRU RATES 2-3%

SITE DROP? GOOGLE MAY UPDATE

REOPEN WITH DIGITAL ADS

POLITICS ASIDE…COVID FATALITY RATE ONLY 1.8% IN U.S. FOR PATIENTS UNDER 65 WITH NO PRE-EXISTING CONDITIONS

ON SALE: GOOGLE & FACEBOOK ADS

YELP YELPS. GOOGLE SUSPENDS.

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