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Digital Marketing

Digital Marketing for Beginners and Experts: Unlocking the Language of Digital Marketing Platforms

Posted on November 12, 2018 by Bob Ottaway

First, the good news: it’s never been easier for advertisers to start an ad campaign online and measure the direct results in real time. The bad news? It’s never been more complicated to be involved in internet marketing. What...

Digital Marketing

10 Absolutely Vital Video Marketing Tips for Detroit Content Creators to Live By

Posted on November 1, 2018 by Bob Ottaway

We don’t need to be the ones to tell you this because it is no secret! Online video marketing is growing and is showing no signs of slowing down. It is predicted that by the year 2019, 80% of...

SEO Basics

11 Questions to Help You Choose The Right SEO Agency

Posted on September 25, 2018 by Bob Ottaway

Here are 11 important questions to ask to determine whether or not you are talking to the right agency for your company: 1. ARE THEY IMPLEMENTERS? There are a vast array of businesses calling themselves SEO agencies around...

Digital Marketing

How to Generate Leads Without Cold Calling

Posted on September 13, 2018 by Bob Ottaway

You’ve heard it all before: Outbound Cold Calling v. Inbound Lead Generation. What is working in 2018 and why? Who do you believe? And is cold calling dead in 2018? From gated content to email blasts and SEO, we’ll...

Digital Marketing

Big News Takeaways from Google’s 2018 Keynote

Posted on July 18, 2018 by Bob Ottaway

This past Tuesday, July 10, 2018, Google held a keynote in San Jose to announce sweeping changes to their ads platform, analytic suite and indeed their entire programmatic and paid search marketing ecosystem. We’ve got a long list of...

Digital Marketing

SEM Tips from Detroit’s Pioneer Search Engine Marketing Company

Posted on June 28, 2018 by Bob Ottaway

Before jumping into “the how” of Search Engine Marketing, let’s first figure out “the what”. What is Search Engine Marketing (SEM)? This term has been interchangeably used with Search Engine Optimization (SEO) but it is much more than that....

Digital Marketing

How to Promote Your Business on LinkedIn

Posted on June 19, 2018 by Bob Ottaway

LinkedIn is one of the top social media platforms for lead generation according to Hootsuite, so it’s important for marketers to consider LinkedIn as part of their social media marketing strategy. LinkedIn marketing, however, is not the right fit...

Mass Media News

Podcasts, Video and Influencer Culture: 12 Vital New Media Marketing Tips

Posted on March 8, 2018 by Bob Ottaway

New media is changing the landscape of online marketing. Video holds increasing influence over content marketing and the attention of prospects on the web. If you let new media marketing strategies leave your business behind, it gets more complicated...

Digital Marketing

Three Vital Explainer Video Marketing Tips

Posted on January 16, 2018 by Bob Ottaway

Why Explainer Video Marketing Is The Best New Content Strategy We love numbers. Did you know pages that use explainer video are 53 times more likely to end up on page one of Google? Today’s video blog discusses why...

Digital Marketing

Notebook, phone, coffee and desk in business setting

The Five Most Important 2018 SEO Trends You Need To Know

Posted on January 16, 2018 by Bob Ottaway

SEO Trends For 2018 Some businesses are content to build a website and forget about it. That’s not a smart practice, and don’t expect to make money if that is your strategy. The odds are stacked against you. It’s...

Digital Marketing for Beginners and Experts: Unlocking the Language of Digital Marketing Platforms

10 Absolutely Vital Video Marketing Tips for Detroit Content Creators to Live By

11 Questions to Help You Choose The Right SEO Agency

How to Generate Leads Without Cold Calling

Big News Takeaways from Google’s 2018 Keynote

SEM Tips from Detroit’s Pioneer Search Engine Marketing Company

How to Promote Your Business on LinkedIn

Podcasts, Video and Influencer Culture: 12 Vital New Media Marketing Tips

Three Vital Explainer Video Marketing Tips

The Five Most Important 2018 SEO Trends You Need To Know

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