How Papa John's Is Taking A New Stance In Brand Positioning 

“Re-Positioning” Your Brand

Most of you may find yourselves in a business that is at parity with its competitors. What should you do to differentiate your business in the minds of your prospective customers?

MAKE SURE THAT YOU HAVE A DEFINED POSITION.

Finding itself swimming in an industry full of competition and price discounting, Papa John’s decided on a totally different position from its competitors with its new “Free Pizza Guarantee.
Papa John’s will pledge that any customer dissatisfied with their pizza will get their next pizza free. This bold new guarantee will be introduced during the Super Bowl. Needless to say, this new deal seems like a very bold, yet risky move for the company who currently rank as the nation’s fourth largest pizza chain.

In actuality, Papa John’s is executing this new deal after some thorough testing. Over the last year, they have tested the guarantee in Great Britain and found only a 2% dissatisfaction rate, so they feel that they can make money off of it in the US. Pretty smart, right? What a way to “reposition” a brand! And because this is such a unique position, it’s unlikely that competing brands will follow with similar deals anytime soon…this gives Papa John’s a great point of differentiation.

What can you do to position or reposition your brand?

Sign up for our Newsletter to get the latest SEO tips and learn how to get more leads, for free!

Subscribe!

Want to Know Where You Stand? Search Below

See how your site ranks, unbiased by your location or prior searching habits from your computer.

| Unbiased Search

Lets Talk

Home
reCAPTCHA

Office

3250 W. Big Beaver Rd. Suite 428
Troy, MI 48084

© 1999 - 2024, All Rights Reserved by OttawayDigital