Bob Ottaway

Google does not want to be fooled.  There are plenty of bad actors out there looking to take advantage of search engines for their own gain and profit.  Hundreds of Google engineers spend all their days working to prevent...

As Google rushes to catch up with Microsoft Bing, changes are being made that are still not all in place but may benefit your site if it’s not on Page One of Google search results.  Here’s what’s going on…and...

Website content.  Website content.  Website content.  Gary Illyes from Google summarizes this by saying: “Without content it literally is not possible to rank. If you don’t have words on the page, you’re not going to rank for it. Every...

This was a big week for homeowners, and prospective homeowners, as the minutes of the FOMC (Federal Open Market Committee), which sets the Federal Reserve’s policy, not only left rates unchanged for the third (every other month) meeting in...

We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy, but they hate to be sold to” is now more true than ever.  What does this mean for you...

Stop obsessing about the cost of individual sales leads from any given channel.  That’s old-school thinking.  Judging each campaign by counting sales results can lead to missing the big picture.  If you’re not already, it’s time to look at...

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  Create…if you don’t already have one… update and write about your company with great detail on your website’s About Us page. ...

The big news here is that for the first time, Google is able to enforce its Quality Guidelines. While they have been around for a while, they were issued but not able to be truly enforced.  Now, with AI,...

The big news in the economy is home sales and sales have slowed to a more than two decades slow pace.  If your sales are tied to home sales, moving, construction, you have to plan accordingly and pivot.  Here...