The internet is full of websites and endless information. These websites are constantly trying to outshine one another. A brand’s website should be full of as much useful information as possible (emphasizing useful). This information is put in place with new and returning customers in mind. But, what information counts as useful? As the brains […]
Read More… from How to Establish Brand Identity Through Website Design
Businesses that have opted for SEO marketing have found that their websites become more engaging for the user, resulting in more leads. How do we know for sure, and it’s not just opinion? Here’s how in brief: GOOGLE ANALYTICS REPORTS: Go to Acquisition>All Traffic>Source/Medium. Find the row titled “Organic.” Stay on the same row and […]
As you have heard for the better part of a year, Core Web Vital rankings start next week. Here’s what we believe now according to research performed by Searchmetrics and relayed by Marcus Tober in Voices of Search podcast #475: Based on a review of 2,000,000 websites. More than 50% in the US fail both […]
As we mentioned a few weeks ago, Google is now basing your website’s ranking only on your mobile version. This has made some of our clients grumpy (to be polite) and some of our staff disappointed. Why? Read on: NEW STRATEGY: This is the first time in our Internet lives that we can’t have a […]
As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed, this is very important. EXECUTIVE SUMMARY WHAT: The mobile version of your website, how it […]
The “battle cry” far and wide has been about consumers of the internet’s privacy. CEO after CEO has been paraded through Washington to be cross-examined about what information their company is collecting on “unknowing” users. As consumers we appreciate the guard. As marketers, it makes our job tougher. Nobody knows at this point where this […]
Google began a new core update on December 3rd. These updates take about two weeks to roll out. All SEO research companies agree it was a big update. Bigger than May 2020. If your site lost page rank, here is what you should know as provided by Google first-hand: This core update was big and […]
Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20. Ways to achieve thumb-stopping for your website: Expertise: Does your site clearly convey your expertise in your field? […]
If you have been reading our Sales Leads newsletter the past few weeks you know that the new metrics based on Web Core Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit the basics: FAST LOAD SPEED. Google is not kidding around here. The optimum for when you […]
How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google: The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps […]
See how your site ranks, unbiased by your location or prior searching habits from your computer.
