Most of you may find yourselves in a business that is at parity with its competitors. What should you do to differentiate your business in the minds of your prospective customers? MAKE SURE THAT YOU HAVE A DEFINED POSITION....
Google’s New Project: Accelerated Mobile Pages
Google’s new open-source project, Accelerated Mobile Pages, is a new way to make Web pages load much faster on mobile Web browsers. We can be sure Google won’t be charging for AMP, but a lot of the details surrounding...
DOES MY BUSINESS REALLY HAVE A “BRAND”?
Probably not. Not to be harsh, but probably not. At Ottaway Communications we have been doing this a long time. With age does come wisdom, and with wisdom comes the truth…at least most of the time. And in our...
How to Get the Most Out Of Your Adwords Keyword Buys
Commonly, the method of setting up Adwords keywords tends to be rapid fire addition of keyword phrases and moving on to billing. However, as this is the most important step in determining 1) how much you’ll spend, 2) how...
A Free Site Isn’t Really Free
“You get what you pay for.” It’s a cliché, but it’s true; that’s why it’s a cliché. Here are some more: “Nothing in life is free”, and “If it seems too good to be true, then it probably is”....
The Importance of Social Media
We all know the Internet has forever changed the way a business sells a product or service to its customer, and one aspect of the digital world in particular is having a profound impact on brand recognition and lead...
How Music and Jingles Can Help Sell Your Brand
Have you ever found yourself watching a commercial or jingle on TV, and instinctively you start to sing or hum along with the tune? Research shows there’s a reason for that, and it proves that adding music to your...